Marketing & Patient Acquisition Executive

Your tasks

1. Digital Advertising & Campaign Management

• Plan, manage and optimize Google Ads and Meta Ads campaigns.
• Manage advertising budgets, audience targeting, keyword selection, creative testing and campaign performance.
• Monitor cost per lead, cost per booked appointment and cost per attended new patient.
• Set up and monitor conversion tracking to understand which campaigns generate genuine patient enquiries and appointments.
• Identify underperforming campaigns and recommend improvements to maximize marketing returns.

2. Patient Enquiry & Appointment Conversion

• Coordinate incoming patient enquiries through calls, WhatsApp and other channels.
• Ensure timely follow ups on missed calls and outstanding enquiries.
• Track the enquiry to booking and booking to attendance process across all three clinics.
• Work with clinic teams to identify reasons for missed appointments, unconverted enquiries and patient drop-offs.
• Recommend practical ways to improve appointment conversion and patient acquisition.

3. Content Creation & Brand Development

• Plan and develop engaging social media content, including Instagram Reels, educational posts and dentist-led videos.
• Coordinate content planning, filming, editing and publishing with dentists and clinic teams.
• Develop content that builds awareness, trust and familiarity with Tooth Stories and its dentists.
• Maintain consistent brand messaging and visual identity across all clinic locations.
• Identify relevant local trends, community topics and opportunities to keep the brand visible and engaging.

4. Marketing Performance & Reporting

• Prepare regular reports on advertising expenditure, enquiries, bookings, attended appointments and campaign performance.
• Analyze the effectiveness of marketing activities and identify opportunities for improvement.
• Where data is available, track treatment conversion and revenue attributable to marketing campaigns.
• Recommend marketing priorities and budget allocation based on measurable results.
• Work with management to establish clear campaign objectives, KPIs and action plans.

5. Local Marketing & Clinic Growth

• Identify opportunities to increase awareness and attract new patients within the neighborhood's surrounding each clinic.
• Coordinate local marketing initiatives and campaigns tailored to individual clinic locations.
• Support patient engagement and brand building initiatives across the business.
• Monitor competitor activity and relevant market trends to identify growth opportunities.

Requirements

• 2–4 years of relevant experience in digital marketing, performance marketing or customer acquisition.
• Hands on experience managing Google Ads and Meta Ads campaigns.
• Able to interpret campaign data, manage budgets and make optimization decisions independently.
• Understanding of lead generation, conversion tracking and performance measurement.
• Strong content planning and social media skills, particularly short-form video and Instagram Reels.
• Good communication and coordination skills, with the confidence to work with dentists and clinic teams.
• Organized, proactive and comfortable managing multiple campaigns and locations.
• Commercially minded, with an interest in understanding how marketing translates into actual business results.