Head of Growth Marketing (m/f/d) (Performance Marketing Manager)

Company Description

Our client is a fast-growing, digital Consumer Brand in the Beauty and Personal Care segment. With a strong focus on innovation, community building, and data-driven growth, the company has successfully established itself in the Direct-to-Consumer market and is experiencing dynamic development in the German-speaking region and beyond.

We are looking for a Head of Growth (m/f/d) for the location in Berlin.

Job Description

• Responsibility for the holistic growth strategy across Performance Marketing, Creator Economy, and CRM
• Management of Paid Media budgets, Creative Testing processes, and scaling initiatives across Meta, TikTok, Google, and other channels
• Building and scaling a Creator and Ambassador network as a central growth driver
• Development of sustainable community and referral programs for the long-term activation and retention of Creators
• Building a data-driven Creative Engine for Paid, Organic, and Creator Content
• Optimization of CRM and Lifecycle Marketing measures with a focus on Retention, Repurchase Rate, and Customer Lifetime Value
• Responsibility for Forecasting, Reporting, and the management of relevant Unit Economics (CAC, LTV, Contribution Margin, Payback Period) to ensure profitable growth.

Requirement Profile

• Several years of experience in Growth or Performance Marketing roles with proven leadership experience
• Successful scaling of a Consumer Brand during growth phases and a deep understanding of the relevant growth drivers
• Strong operational expertise in Paid Media, Attribution, and Marketing Analytics
• Sound knowledge of CRM, Retention, and Lifecycle Marketing
• Experience with Creator Economy, Influencer Marketing, Affiliate Programs, and Community-led Growth
• Proven success in building and leading high-performance, cross-functional teams
• Strong entrepreneurial mindset, analytical excellence, and high execution strength
• Fluent English in speaking and writing; German skills are a plus.

Benefits

A key role with direct influence on the growth strategy and company success High degree of creative freedom and the opportunity to actively shape structures, processes, and teams Collaboration with an ambitious founder and leadership team Short decision-making paths, high execution speed, and an entrepreneurial culture A dynamic environment with strong growth ambitions and long-term perspective Flexible working conditions and modern work equipment Attractive employee discounts as well as regular team events Diverse opportunities for personal and professional development The chance to significantly shape a well-known Consumer Brand in its next growth phase.