Full-time Content Creator
Role Definition
Department: Marketing Reports To: Chief Creative Officer (Livy) Location: Remote, Bali-Based (Requires regular travel within Bali for shoots) Position: Full-Time (40 hrs/week, Monday–Friday) Salary: IDR 6,000,000 / month (Negotiable based on experience + AI implementation skill)
About HAYAQI HAYAQI is an organic, travel-friendly, heritage-craft slow fashion brand built for global nomads, festival-goers, culture seekers, and travelers. We design and produce high-quality, handcrafted clothing in small-batch capsule collections, each inspired by a different culture. Our brand lives at the intersection of ethical sourcing, sustainable practices, community empowerment, and music/lifestyle culture.
Job Summary We are seeking a visionary, AI-savvy Content Creator to lead our end-to-end visual storytelling and build a scalable content engine for HAYAQI. Unlike traditional content roles that rely on endless manual scrolling, ad-hoc ideation, or disconnected scripting, you will be a system-first creator. You will leverage generative AI tools (e.g ChatGPT/Claude, Midjourney/ Nano-Banana, AI voice/scripting prompts, automation) to streamline ideation, fuse scripts with shot lists, and turn a single shoot into a multi-platform content system across Instagram, TikTok, and our website. If you are an amazing visual storyteller, a native of the 2026 social landscape, and someone who loves using AI as a creative force multiplier, this role is for you.
Key Responsibilities
- AI-Driven Strategy & System-First Ideation
- Pillar-First Content Bank: Use AI-prompting systems to pre-filter trends and generate a
living, 30-day pillar-balanced content bank before touching the content calendar.
- Trend & Social Landscape Tracking: Monitor social trends, algorithm changes, and
sub-cultures in the slow fashion and travel spaces. Translate these insights directly into AI prompts to generate high-retention hooks and formats.
- Collaboration with Social Media Manager: Co-craft, pitch, and debrief on campaigns
with the Social Media Manager on a regular basis, evaluating what’s driving engagement and website traffic.
- Fused Production & On-Location Shoots
- Fused Scripting + Shot Lists: Use AI templates to generate fused 4-column production
guides (Timestamp, Visual, On-Screen Text, Voiceover) in a single pass so creative vision never drifts during shoots.
- Bali Shoots & Asset Capture: Conduct self-directed shoots and manage full-day
"Content Sprints" across Bali (scouting locations like minimalist villas, jungle spots, or artisan workshops and coordinating freelance crew/photographers).
- Footage Mapping: Maintain an organized digital footage library, prompting AI to map
existing B-roll to new scripts before shooting unnecessarily.
- Post-Production, Repurposing & Asset Delivery
- 1 Concept → 5 Formats Strategy: Execute a systematic repurposing workflow—turning
a single concept or shoot into high-retention Reels, raw TikToks, multi-slide design Carousels, Story series, and HD Web assets.
- HD & Multi-Crop Deliverables: Deliver high-quality, resized exports (9:16, 4:5, 16:9)
and clean raw B-roll for our website and marketing agency ad accounts.
- Rolling Handoff System: Work within a rolling 3-day-ahead approval system (rather
than delayed weekly batches) to maintain agility and catch creative feedback quickly.
Qualifications
- Language: Must be fluent in both English and Bahasa Indonesia (written and verbal).
- Experience: 2+ years of professional experience in short-form content creation,
videography, and social media production, preferably in slow fashion, lifestyle, or travel.
- AI Tool Proficiency: Strong familiarity with leveraging AI LLMs (e.g. ChatGPT,
Gemini,or Claude) for content structuring, scriptwriting, and workflow automation. Ability to use or quickly adapt to custom prompt libraries.
- Editing & Creative Tech: High proficiency in mobile and desktop video/photo editing
tools (e.g., CapCut, Premiere Pro, Lightroom, Photoshop, Canva, Figma).
- Storytelling Mastery: Deep understanding of short-form storytelling mechanics—hooks,
pacing, pattern interrupts, and cultural authenticity.
- Location: Must be based in Bali (or willing to relocate) with the ability to travel across
the island for regular shoots.
- Brand Alignment: Genuine passion for slow fashion, handcrafting, travel, and ethical
sustainability. Bonus Points
- Experience utilizing AI tools for automated social calendar generation, image
generation/enhancement, or caption variants.
- Knowledge of SEO for social platforms (TikTok/Instagram Search Optimization) and
websites.
- Experience working alongside performance marketing agencies or e-commerce teams
(Shopify). Benefits & Scope
- Salary: 6M IDR per month (negotiable depending on portfolio and AI implementation
capability).
- Growth Trajectory: Opportunity to build and lead the content architecture for an
expanding, mission-driven global fashion brand.
- Flexibility: Remote work setup with structured in-person shoot days across Bali.
- Working Hours: Full-time (40 hours/week, weekdays).
- Contract Term: 2-month probation period, leading to a permanent full-time position
upon successful evaluation.
- Indonesian Mandatory Benefits (Post-Probation):
○ Health Insurance (BPJS Kesehatan) ○ Paid Annual Leave & Sick Leave ○ Religious Holiday Allowance (THR)
Skills: Google Analytics, Content Operations, Content Strategy, Creative Writing, Content Editing, Image Editing, Content Planning, TikTok, Content Writing, Content Marketing