Senior Data Scientist - MMM

Senior Data Scientist - Marketing Mix Modelling (MMM) | £70,000-£90,000 | Fully Remote UK

We're looking for a commercially minded Senior Data Scientist to join a fast-growing, purpose-led travel marketplace.

This is a high-impact role focused on Marketing Mix Modelling (MMM), incrementality and marketing effectiveness, helping the business optimise investment as it plans to significantly increase marketing spend next year.

Key responsibilities:

• Own and develop MMM to measure channel effectiveness, diminishing returns and marginal acquisition costs.
• Design incrementality experiments, including geo tests and conversion-lift studies.
• Build and enhance Customer Lifetime Value (LTV) models.
• Improve marketing attribution and measurement in a privacy-first landscape.
• Translate analytical insights into actionable marketing budget recommendations.
• Use AI to accelerate analysis, experimentation and reporting.

What we're looking for:

• Strong hands-on experience in MMM and marketing measurement.
• Excellent statistical, causal inference and experimental design skills.
• Strong SQL and Python capabilities.
• Understanding of paid media, attribution and customer acquisition economics.
• Commercially minded, with the ability to influence marketing strategy.
• An AI-first approach to data science.

Experience with Bayesian modelling, value-based bidding or LTV modelling would be advantageous.

Package: £70,000-£90,000 + bonus and benefits

Location: Fully remote within the UK.

An excellent opportunity to shape marketing investment strategy and drive profitable, sustainable growth.

Interested? Get in touch for a confidential conversation.