Data & Insight Analyst

Freelance Data & Insights Specialist

London

£350 - £450 per day

Outside IR35

This is an opportunity to support two high-profile events for a leading organisation within the creative and cultural sector. Working across audience, digital, social and partner performance reporting, you will play a key role in delivering insight-led reporting that demonstrates commercial value and audience impact during two of the organisation's busiest periods.

The Company

They are a well-established organisation that delivers internationally recognised events and initiatives within the creative industries. With a strong focus on audience engagement, digital performance and partner value, they are continuing to invest in their data and reporting capabilities. This interim engagement will support critical reporting requirements while they recruit a permanent Data & Insights professional.

The Role and Deliverables

• Own the collection, validation and analysis of social, web, newsletter and video performance data across major event reporting periods.
• Produce and maintain master reporting workbooks, including audience demographics, geographic analysis and year-on-year performance comparisons.
• Create partner-specific reporting datasets aligned to defined sponsorship and commercial objectives.
• Identify key insights, performance trends, standout content and audience engagement stories that support partner reporting.
• Deliver complete and accurate reporting packs within agreed deadlines, ensuring data integrity and consistency across all outputs.
• Collaborate with commercial, communications and stakeholder teams to answer reporting queries, support wrap reports and contribute to executive-level summaries.

Your Skills & Experience

• Strong experience in data and insights, digital analytics or audience analytics roles.
• Hands-on expertise with platform-native analytics across Instagram, TikTok, YouTube and LinkedIn.
• Experience using Google Analytics 4 and social listening or media monitoring platforms.
• Advanced Excel or Google Sheets skills, including analysis, reporting automation, data validation and visualisation.
• Ability to translate complex data into clear, commercially relevant insights and recommendations.
• Experience supporting sponsorship reporting, partner reporting or event performance measurement would be highly advantageous.
• Comfortable managing multiple stakeholders and delivering accurate work within fast-paced, high-profile environments.