CRM Executive

London - hybrid, 3 days per week) Up to £35,000

This is an excellent opportunity for a CRM Executive to join a well-established omnichannel retailer investing heavily in digital growth and customer engagement. Working within a growing CRM team, you will play a key role in delivering email marketing campaigns, driving customer retention, and helping shape CRM strategy through data-led insights and testing initiatives.

The Company They are a recognised retail brand with a strong presence across stores and ecommerce channels. The business is continuing to invest in digital transformation, customer experience, and CRM capabilities to support long-term growth. You'll join a collaborative marketing function where CRM is a key strategic channel, working alongside experienced CRM professionals in a supportive environment. Their culture encourages innovation, creativity, and continuous improvement.

The Role As a CRM Executive, you will support the planning, execution, and optimisation of email marketing campaigns across the customer lifecycle.

Key responsibilities include: Briefing, building, deploying, and reporting on email campaigns Supporting the development of the CRM and email marketing plan Collaborating with internal stakeholders to align campaigns with trading and marketing activity Delivering test-and-learn initiatives to improve engagement and revenue Building target audiences and identifying segmentation opportunities Ensuring email best practice across templates, devices, and customer journeys Evaluating campaign performance and using insight to optimise future activity Producing weekly and monthly CRM reports Supporting CRM development projects and automation initiatives Monitoring competitor activity and identifying new opportunities to enhance performance Your Skills & Experience Strong experience delivering email marketing campaigns within a retail or consumer-focused environment Experience building emails and customer journeys within an ESP Knowledge of CRM best practices, segmentation, and customer lifecycle marketing Ability to analyse campaign performance and translate insights into actionable recommendations Strong Excel and reporting skills Familiarity with Google Analytics or similar web analytics platforms Commercially minded with an understanding of both brand and performance marketing Excellent communication, organisation, and stakeholder management abilities Experience with Ometria would be advantageous What They Offer Opportunity to work alongside an experienced CRM leadership team Exposure to large-scale customer marketing programmes and CRM development projects Strong progression opportunities as the CRM function continues to grow Competitive benefits package including holiday allowance, pension, staff discount, and additional lifestyle benefits How to Apply If you're a CRM Executive with experience in email marketing, customer engagement, and campaign optimisation, apply today to find out more about this exciting opportunity.