Marketing & Communications Executive

In order to work in Ireland a non-EEA National, unless they are exempted, must hold a valid employment permit. Please review the Eligibility and requirements for an employment permit if you are unsure of your eligibility to apply for this vacancy.

Job Title: Marketing & Communications Executive

Company: Harbor Key Rooms Limited Location: 6 Botairin na Muillinn, Abbeyside, Dungarvan, Co. Waterford, X35 VK64 Annual Salary: €36,605 Working Hours: 39h per week

The Marketing & Communications Executive will be responsible for supporting and implementing the company's marketing strategy across its portfolio of licensed accommodation properties, with a focus on increasing property visibility, supporting occupancy levels, strengthening the Harbor Key Rooms brand, and improving communication across digital channels.

Key Responsibilities:

• Develop and implement marketing activities to promote available rooms and new properties across relevant digital channels.
• Create, manage and optimise property advertising content, including written descriptions, images, promotional materials and listing presentation.
• Manage and monitor online property listings, ensuring consistent branding, accurate information and effective positioning across advertising platforms.
• Analyse listing performance, enquiries, occupancy trends and market response to identify opportunities to improve marketing effectiveness and reduce vacancy periods.
• Develop consistent messaging and communication standards across customer-facing channels.
• Monitor marketing performance and prepare regular reports on enquiries, advertising effectiveness, occupancy-related marketing metrics and campaign results.
• Work closely with management and the operations team to identify upcoming vacancies and establish appropriate marketing priorities and campaigns.
• Support the continuous development of the Harbor Key Rooms brand and recommend improvements to the company's marketing strategy based on market trends and performance data.

Skills & Experience:

• Qualification or professional background in Marketing, Advertising, Communications or a related discipline.
• Previous experience in marketing, content creation, communications or digital marketing.
• Strong written and verbal communication skills.
• Experience creating marketing materials and digital content.
• Ability to analyse marketing performance and translate data into practical recommendations.
• Strong organisational and project coordination skills.
• Ability to work independently and coordinate marketing activities across multiple properties.
• Understanding of digital advertising, customer acquisition and brand communication.