Creative Marketing

Why join Happyfit? Happyfit Indonesia is a fast growing sports brand that provides comfortable and professional clothing, training equipment, and accessories for personal training such as Yoga, Pilates, Gym, Running, etc. We are committed to helping consumers get better training experience and achieve physical and mental harmony like our hashtag everyday #IAMHAPPYFIT

Responsibilities:

• Develop and execute creative marketing initiatives across both online and offline channels to increase brand awareness, engagement, and audience interest.
• ⁠Drive ambitious organic growth in social media reach and impressions across TikTok, Instagram, and other relevant platforms.
• Develop, manage, and grow multiple social media/content accounts to expand Happyfit’s reach and create new audience touchpoints.
• Plan, produce, and publish at least 30 content pieces per month, including content for product launches, campaigns, collaborations, events, and other marketing initiatives.
• Plan and execute offline activations, including events, pop-ups, community activities, workshops, collaborations, and other on-ground initiatives.
• ⁠Collaborate with internal teams, vendors, event organizers, communities, KOLs/creators, and external partners to ensure smooth execution of marketing activities and activations.
• ⁠Monitor and analyze content, campaign, and activation performance, identify growth opportunities, and continuously optimize strategies to improve organic performance and audience engagement.

Requirements:

• Strong understanding of social media platforms, especially TikTok and Instagram, including content trends, algorithms, and audience behavior.
• Proven ability to develop creative and engaging content that aligns with brand identity and marketing objectives.
• Able to independently handle the end-to-end content creation process, from ideation and production to publishing and performance evaluation.
• Able to collaborate effectively with KOLs, influencers, creators, communities, vendors, and internal teams.
• Experience in supporting or executing offline events, activations, pop-ups, workshops, or community activities is a plus.
• Strong analytical skills with the ability to monitor reach, impressions, engagement, views, and other social media metrics.
• Proactive, adaptable, detail-oriented, and able to work in a fast-paced environment with multiple projects and deadlines.
• Passionate about fitness, sports, wellness, lifestyle, and/or active living is a plus.

Skills: Marketing Communications, Competitive Analysis, Digital Marketing, Market Research, Marketing Strategy, Product Development, Product Marketing, Content Marketing