Digital Marketing Executive (Paid Ads & Social Media) – Hybrid/Flexi

Job Description

About Handshake

Handshake is a Singapore-based escrow payment platform built for the renovation industry. We hold homeowners' renovation payments securely and release funds only when each stage of work is approved, so homeowners are protected from incomplete work and payment disputes, and interior designers get assurance that funds are secured and ready to be paid out.

Renovation disputes and scams are a real and growing problem in Singapore, but most homeowners don't think it will happen to them. Our job is to change that mindset and make escrow protection the standard way smart homeowners renovate. We work with partners including Renonation and leading industry brands, and we're now building out our direct-to-homeowner marketing engine.

The Role

We're looking for a hands-on marketer to run Handshake's paid ads and social media. You'll get Handshake in front of homeowners planning a renovation, build trust in a new brand, and turn that awareness into homeowners who ask their interior designer to use Handshake.

This is a hybrid role with flexible hours. We care about results, not face time. You'll work directly with the founders, get real ownership of campaigns and budget, and grow quickly in a lean startup environment.

Key Responsibilities

• Run paid ad campaigns across Meta (Facebook and Instagram), Google and TikTok, targeting homeowners at key renovation moments such as BTO key collection, resale purchase and renovation planning
• Launch, test and optimise campaigns across the funnel, from awareness to lead generation and conversion
• Track ad spend and report on performance (CPL, CAC, conversion rates) with clear recommendations
• Create static and short-form video ad creatives, and brief designers or freelancers where needed
• Manage Handshake's organic social channels (Instagram, TikTok, Facebook, LinkedIn), including the content calendar, posting and community management
• Turn our value proposition (payment protection, peace of mind, homeowner control over payments) into clear, trust-building messaging for homeowners
• Create educational content around renovation best practices, payment risks and dispute awareness that positions Handshake as a credible voice in the industry
• Support co-marketing campaigns with partners, including joint content, announcements and events
• Set up and maintain tracking, pixels and UTMs so we know exactly what's working

Key Responsibilities

• Run paid ad campaigns across Meta (Facebook and Instagram), Google and TikTok, targeting homeowners at key renovation moments such as BTO key collection, resale purchase and renovation planning
• Launch, test and optimise campaigns across the funnel, from awareness to lead generation and conversion
• Track ad spend and report on performance (CPL, CAC, conversion rates) with clear recommendations
• Create static and short-form video ad creatives, and brief designers or freelancers where needed
• Manage Handshake's organic social channels (Instagram, TikTok, Facebook, LinkedIn), including the content calendar, posting and community management
• Turn our value proposition (payment protection, peace of mind, homeowner control over payments) into clear, trust-building messaging for homeowners
• Create educational content around renovation best practices, payment risks and dispute awareness that positions Handshake as a credible voice in the industry
• Support co-marketing campaigns with partners, including joint content, announcements and events
• Set up and maintain tracking, pixels and UTMs so we know exactly what's working

Requirements

• 1–2 years of experience in digital marketing, paid ads or social media management (internships and freelance work count)
• Hands-on experience running ads on Meta and/or Google
• An eye for what makes a static or short-form video ad perform
• Comfortable with Meta Ads Manager, Google Ads or GA4, and making decisions from data
• Strong copywriting skills and the ability to simplify a complex product into clear messages
• Self-starter who works well independently in a remote/hybrid setup and owns outcomes

Good to Have

• Experience marketing in property, renovation, home, fintech or other trust-driven categories
• Experience with short-form video and editing tools (CapCut, Canva, Adobe)
• Familiarity with the Singapore homeowner and renovation landscape

What We Offer

• Hybrid and flexible working arrangement, with flexibility on hours and location
• Real ownership of campaigns and budget from day one
• Direct mentorship and close working relationship with the founders
• Fast growth opportunities as the team scales