Designer Leader

About the company

1. Mission:

• Build Cleansui as a premium "Luxury Japanese Brand" in Vietnam market. Turn brand ideas

Your tasks

and direction into real creative work that helps drive sales.

• This is a leader position that focuses on creative execution and quality, not on team

management.

1. How you work:

• Based on the ideas, direction and business goals shared by your manager and related

teams, write your own brief and create the concept.

• In months without a campaign, create the monthly Key Visual from concept to final

design, based on season, product and brand direction.

• Turn the concept into a clear production plan, and work with related people to make it

real.

• Always keep sales results in mind. Within Brand Guidelines, use your creativity to the

fullest.

• Work with Sales Team and Trade Team and bring feedback from the field into your work.

1. Main responsibilities:

A. Monthly Key Visual B. Campaign Development

• Understand campaign direction, company direction and season, and create the

concept together with the team.

• Make a production plan based on the concept. Build the communication plan with

Branding Team, and create Key Visual, Key Message, campaign video and other materials. C. Video Editing

• Edit campaign videos, social media videos and other videos.
• When needed, join video shoots and give direction on site from an editor's point of

view. D. Monthly Design

• Design social media posts, email newsletters, POSM (flyers, standees, etc.), sales

materials and catalogs.

• Design materials for new products and other projects.

E. Brand Guideline Management

• Take part in using and improving "Brand Communication Guidelines", and check that

all creative work follows them.

• Respect the core of Cleansui as a Japanese brand, and show the world of "Luxury

Japanese Brand" through modern visuals.

• Give feedback and advice on the quality of creative work made inside the company.

F. Others Carry out assigned projects and tasks.

1. Evaluation points:

• Creative quality of your work
• Contribution to sales and business results
• Teamwork with Sales Team and Branding Team, and evaluation from both teams

Requirements

*Expected qualifications

• Able to understand business goals and your manager's ideas and turn them into your own

brief and concept.

• Able to explain why you chose a concept, visual or copy, and how it connects to the goal.

This is the most important requirement for this position.

• Strong creative skills and a strong design portfolio.
• Hands-on experience with Photoshop, Illustrator, InDesign, and video editing software.
• Proven experience managing projects from brief to concept and execution.
• Strategic thinking that aligns with brand guidelines and drives quality improvement.
• Ability to work well under pressure and solve problems.