Product Marketing Manager (Industry Expert)
Brief Overview We are looking for a Senior Product Marketing Manager with strong industry insight, solution design capability, and a strategic product mindset to join our team. This role requires not only a deep understanding of the warehouse logistics and automation industry, but also proven experience in go-to-market (GTM) strategy, customer needs analysis, and cross-cultural collaboration. Acting as a key link between headquarters and regional markets, you will be deeply involved in product strategy execution, solution development, and market enablement to support Hai Robotics ’ global and regional growth. In this role, you will work closely with customers, partners, and internal cross-functional teams to develop product and solution strategies tailored to industry-specific scenarios. You will also take ownership of new product launches and continuously enhance competitiveness based on market feedback. This role offers broad career development opportunities, deep engagement with cutting-edge technologies and key accounts, and the chance to drive market expansion from zero to one and from one to many.
Key Responsibilities
- Own the Grocery GTM
Develop the Go-to-Market strategy for Hai Robotics in European grocery
Define product positioning, value props, and competitive differentiation
Build the battlecard / competitive playbook for grocery.
- Customer & Market Intelligence
Lead in-depth discovery interviews with grocery customers, 3PLs serving grocery, and integrators.
Build market maps, customer profiles, vertical playbooks for grocery (ambient / chilled / dark store / micro-fulfilment / store-replen).
Track industry trends, regulations (e.g., cold-chain compliance), competitor moves.
- Solution Design & Pre-Sales Support
Design warehouse automation solutions (storage strategy, picking logic, throughput models, ROI cases) for grocery scenarios using HaiPick portfolio.
Use AutoCAD to produce 2D layouts, simulation results, and customer-facing presentations.
Support BDs and FAEs in customer meetings, RFPs, and PoCs.
- Product Strategy & Roadmap Voice-of-Customer
Be the voice of the grocery customer inside Hai Robotics .
Feed insights back to HQ product team to shape the roadmap (e.g., cold-chain rated equipment, totes sizing for grocery, integration with WMS).
Lead or co-lead new product launches for grocery.
- Cross-Cultural Project Leadership
Bridge EMEA field teams and HQ product/solution teams.
Coordinate resources across technical, delivery, sales, and marketing to land grocery projects.
Deliver internal training, customer demos, webinars, trade shows
Who are we looking for? Must-Have 3 years working in grocery automation — ideally on the retailer/3PL side in an automation / supply chain / e-fulfilment role.
Deep familiarity with grocery operations — ambient, chilled, click-and-collect, dark stores, micro-fulfilment, fresh food handling.
Bachelor's or above in Mechanical / Industrial Engineering, Automation, Logistics, or related.
Strong analytical skills — data analysis, ROI modelling, business case development.
Nice-to-Have Prior experience at the mobile robot technology sector
AutoCAD / 2D layout design skills.
Multilingual (German, French, Dutch, Spanish) is a plus for grocery markets.
Hai-lights A competitive compensation package with performance-based bonus
A valuable opportunity to grow with a high-growth company
Hands-on experience in bringing global leading automation technologies into regional markets
A key role in cross-border collaboration projects with international exposure and career advancement potential