Senior Performance Marketing & Conversion Tracking Specialist

About Us At Guillam, we're more than just a coffee house; we're creating unique experiences. Our passion for quality, innovation, and exceptional service is at the heart of everything we do, and it's what sets us apart. Behind our continued growth is Esterhase, an Egyptian company led by the same founder that provides design, project management, and operational support services to both international and local clients.

Esterhase proudly supports leading brands, including Guillam Coffee House UK, as well as a portfolio of growing businesses and projects.

Together, we're a dynamic team of innovators, strategists, and creatives who are passionate about delivering exceptional results and bringing ambitious ideas to life.

Role Description We are looking for an experienced Paid Media Specialist to take ownership of our Google Ads and Meta Ads setup, with a strong focus on campaign performance, conversion tracking, attribution, account structure, and technical troubleshooting.

This role goes beyond day-to-day campaign management. You will be responsible for auditing existing advertising accounts, identifying and diagnosing campaigns, tracking, and account-level issues, uncovering the root causes of performance challenges, and implementing scalable solutions that improve marketing efficiency and return on investment.

The ideal candidate combines hands-on platform expertise with strong analytical and problem-solving skills. You will build reliable measurement frameworks, optimize tracking infrastructure, and establish best practices that enable accurate reporting, data-driven decision-making, and continuous performance improvement.

This role plays a critical part in building a strong paid marketing foundation that supports sustainable growth, enhances customer acquisition, and delivers measurable business results across multiple brands and projects.

Job Requirements: Bachelor’s degree in Marketing, or a related field.

3 to 6 years of hands-on experience managing Google Ads and Meta Ads campaigns with demonstrated performance results.

Strong expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), UTM tracking, and attribution frameworks.

Proven experience auditing advertising accounts, diagnosing tracking issues, and implementing technical solutions.

Deep understanding of performance marketing KPIs including CPA, CPL, ROAS, CAC, CTR, conversion rate, and attribution reporting.

Experience setting up and validating conversion tracking across websites, landing pages, e-commerce platforms, and lead generation funnels.

Strong analytical skills with the ability to identify trends, uncover opportunities, and translate data into actionable recommendations.

Proficiency in reporting and visualization tools such as Looker Studio, GA4 dashboards, and Excel.

Experience running structured A/B tests across campaigns, audiences, creative assets, and landing pages.

Ability to manage advertising budgets, optimize spend allocation, and maximize return on investment.

Strong problem-solving skills, attention to detail, and a proactive approach to troubleshooting technical and performance issues.

Excellent communication and stakeholder management skills.

Excellent level of English fluency with strong verbal and written communication skills.

Key Responsibilities: Own the strategy, management, and optimization of paid advertising campaigns across Google Ads and Meta Ads.

Conduct comprehensive audits of advertising accounts, conversion tracking setups, and reporting frameworks to identify issues and improvement opportunities.

Investigate and resolve tracking discrepancies, attribution issues, data loss, conversion reporting errors, and other technical challenges.

Implement, maintain, and validate conversion tracking using GA4, GTM, Meta Pixel, Conversion API, and related technologies.

Design and maintain scalable account structures, naming conventions, audience segmentation, and campaign frameworks.

Monitor campaign performance daily and continuously optimize bids, budgets, targeting, placements, and creative performance.

Develop attribution strategies and measurement frameworks that provide accurate visibility into marketing performance.

Create and maintain performance dashboards and reports that provide clear business insights and actionable recommendations.

Collaborate with web developers, designers, content creators, and other stakeholders to ensure proper implementation of tracking requirements and landing page best practices.

Conduct ongoing A/B testing to improve conversion rates, customer acquisition costs, and return on advertising spend.

Stay up to date with platform updates, privacy regulations, attribution changes, and industry best practices.

Provide strategic recommendations to support business growth, improve marketing efficiency, and scale successful campaigns.

What We Offer: Competitive salary.

A collaborative and supportive work environment that values innovation, ownership, and excellence.

The opportunity to directly influence growth and performance.

Exposure to a diverse range of projects, industries, and business challenges.

Continuous learning and professional development opportunities.

The chance to work on high-impact initiatives where your expertise drives measurable business results.

Working Model: Full-Time, On-Site Working Schedule: Monday - Friday, 9:00 AM - 6:00 PM

If you're interested in this opportunity, or know someone who would be a great fit, we'd love to receive your application or recommendation!