KOL and Affiliate Marketing Lead

Your tasks

About the Role We're looking for an experienced KOL & Affiliate Marketing Lead who can think beyond campaigns and take ownership of business growth. You'll work directly with our CEO and COO, leading KOL & Affiliate strategies, managing execution teams, and driving profitable GMV growth across multiple brands. We're looking for someone who understands how to scale affiliate sales from early-stage growth to billions in monthly GMV, while balancing brand awareness, conversion, marketing efficiency, and profitability. This is a leadership role for someone who wants to build businesses, not just manage campaigns.

• Drive GMV Growth: Develop and execute KOL & Affiliate strategies that increase sales, conversion, and profitable GMV.
• Own Strategy & Performance: Set growth targets, monitor performance metrics, and continuously optimize ROI and marketing efficiency.
• Lead & Develop Teams: Manage, coach, and develop KOL & Affiliate team members while ensuring strong execution and accountability.
• Scale Creator Operations: Build scalable systems for creator acquisition, outreach, negotiation, activation, and performance tracking.
• Balance Awareness & Conversion: Develop KOL strategies for brand building alongside affiliate strategies focused on measurable sales.
• Think Like a Business Owner: Evaluate budgets, contribution margins, commissions, and profitability before making growth decisions.
• Collaborate Across Teams: Work closely with Brand Leads, Creative, Performance Marketing, and leadership to achieve brand objectives.

Requirements

Must Have:

• Proven experience in scaling Affiliate GMV for e-commerce or consumer brands, preferably on TikTok Shop and Shopee.
• Experience leading teams and managing end-to-end KOL & Affiliate operations.
• Strong understanding of creator acquisition, affiliate activation, commission structures, and performance optimization.
• Strong analytical and problem-solving skills with a data-driven approach.
• Strong business acumen: Understand margins, marketing efficiency, profitability, and sustainable growth.
• Ability to take ownership, make strategic decisions, and execute with minimal supervision.

Big Plus

• Experience managing 300+ KOLs or affiliate creators for a single brand.
• Track record of scaling brands from launch or early-stage growth to billions in monthly GMV.
• Experience managing high-volume creator operations while maintaining execution quality.
• Experience in beauty, personal care, mom & baby, or lifestyle brands.

Skills: Influencer Marketing, Administration, KOL Operation, TikTok

What we offer

Why Join Griity?

• Direct Mentorship: Work closely with the CEO and COO on real business growth challenges.
• High Ownership: Lead strategies, manage teams, and directly influence brand performance.
• Real Business Exposure: Work with brands at different growth stages, from launch to established businesses generating billions in monthly sales.
• Career Growth: Opportunity to grow into a broader leadership role as our business expands.
• Performance-Driven Culture: We value initiative, problem-solving, accountability, and measurable business impact.