Digital Marketing Officer

Responsibilities:

Digital Marketing:

Develop and execute digital marketing campaigns that increase hotel, bus, and tour bookings. Create monthly digital marketing plans aligned with business objectives. Optimize campaigns based on conversion data. Manage marketing budgets effectively. Track marketing performance and prepare weekly reports.

Meta Advertising:

Plan and execute Facebook and Instagram advertising campaigns. Build campaigns for awareness, traffic, leads, and conversions. Install and monitor Meta Pixel events. Conduct A/B testing on creatives, audiences, and landing pages. Improve Return on Ad Spend. Reduce Cost Per Acquisition.

Search Engine Optimization:

Conduct keyword research. Create SEO strategies for hotels, destinations, and travel-related content. Optimize on-page SEO. Improve page titles, meta descriptions, and internal linking. Monitor Google Search Console. Monitor Google Analytics. Identify new keyword opportunities. Increase organic traffic. Improve website rankings.

Content Creation:

Create engaging content for: Website Blog Instagram Facebook LinkedIn TikTok X Email newsletters

Storytelling

Develop compelling stories that inspire people to travel. Build trust in TheTravelHunters 

Promote partner hotels. Promote tour packages. Increase customer engagement. Encourage repeat bookings. Advert Production Develop advertising materials including: Static banners Motion graphics Video adverts Display adverts Google Display creatives Social media creatives Landing page copy Promotional campaigns Coordinate with designers, photographers and video editors where required.

Email Marketing:

Create email campaigns for: Promotions Holiday packages Hotel deals Customer retention Abandoned bookings Welcome emails Corporate marketing

Requirements:

Minimum qualification of a BSc 2 years of previous experience in a similar role