Senior Product Marketing Manager
π± About us
Greenly was founded in 2019 by Alexis, Matthieu and Arnaud with one mission: make carbon management as essential as financial management.
Today, we are a global leader in carbon accounting, proudly B-Corp certified and part of the French Tech 120. Our climate suite combines smart data collection with intuitive automation, helping companies measure, reduce, and report their emissions with ease β supported at every step by our in-house climate experts. π
More than 3,500 companies in 20+ countries use Greenly to manage their climate strategy: from carbon assessments and life-cycle analyses to SBTi trajectories and compliance with CSRD and CBAM.
We are now a team of 200+ people from 40+ nationalities, based in Paris, London, Barcelona, and New York. π
To date, weβve tracked over 200 million tons of COβ through our platform. Our next milestone: 10,000 clients and one billion tons of CO2 under management.
π± Our Values
- Ambition for climate: Minimize GHG emissions, maximize climate impact
- Deliver with agility: Work in small increments: fail fast, learn fast, win fast
- Own your opportunities: Achieve outstanding results by showing initiative and accountability
- Feedback paves the way: Succeed as a team by helping others progress
Curious to know more ? Check out our Culture Book, blog , and youtube channel π₯
π± About the role
We're looking for a Senior Product Marketing Manager to join our Product Marketing team and take ownership across three fronts at once: vertical positioning, sales enablement, and product launch messaging. You'll work at the intersection of Product, Sales, and GTM β turning complex regulatory and technical subject matter into messaging that converts, and into enablement that unblocks pipeline. This is a senior, high-autonomy role for someone who thinks like an operator, not just a marketer: you'll be expected to diagnose where messaging clarity is costing us deals, and fix it.
π± What you will own
Vertical positioning & messaging π£
- Own and evolve positioning across Greenly's strategic verticals (Automotive, Packaging, F&B, Construction/BTP, Fashion/Textile, Pharma/Chemicals, Electronics), anchoring messaging in the regulation that creates urgency for each (CBAM, CSRD/ESRS E1, PPWR, SBTi, EU Battery Regulation) rather than generic ESG framing.
- Partner with GTM and Sales to translate vertical positioning into ABM campaign briefs, outbound talk tracks, and content that speaks the language of each buyer.
- Keep messaging synchronized with the regulatory calendar β CBAM is the sharpest wedge we have; your job is to make sure every vertical has an equivalent.
Sales enablement βοΈ
- Build and maintain battlecards, objection-handling guides, and enablement material that Sales actually uses β no shelfware.
- Run regular enablement sessions with AEs and SDRs; treat Sales feedback as a primary input to the roadmap, not an afterthought.
- Build Storylane demos and guided, self-serve product tours that showcase Greenly's product in action β for prospects, partners, and Sales to use throughout the funnel.
Product launches & messaging π
- Lead go-to-market messaging for new product releases, in particular EcoPilot's AI agents (e.g. the Environmental Engineer agent) and LCA/ACV capabilities β ensuring product pages and campaigns only claim what's actually shipped.
- Act as the guardrail between Product and content: no page gets rewritten around a feature that isn't live yet.
- Define launch tiering, sequencing, and success metrics in partnership with Product Management.
Analyst & industry benchmark relations π
- Own Greenly's presence in third-party industry reports and benchmarks (Verdantix, Gartner, Forrester, IDC, Sia Partners, and other analyst/consulting studies) β this is how buyers validate vendors before they ever talk to Sales.
- Manage the participation calendar across all tracked firms: decide which benchmarks to enter, own the relationship with analysts, and drive the RFI/questionnaire response process end to end.
- Build and maintain a reusable answer library so responses to recurring analyst questions don't get rebuilt from scratch every cycle.
- Turn analyst recognition (rankings, "leader" placements, quotes) into GTM assets β sales one-pagers, website proof points, PR.
π± Skills to succeed
- π‘ 3+ years in Product Marketing in B2B SaaS, ideally in a technical, regulated, or compliance-driven space.
- π§ Proven track record turning complex/regulatory subject matter into messaging that a buyer (and a sales rep) can act on.
- βοΈ Direct experience building sales enablement material that field teams actually use, not just producing collateral.
- π€ Strong cross-functional operating style β you'll work daily with Sales, GTM, RevOps, and Product.
- π¬π§/π«π· Fluent in French and English; comfortable producing final deliverables in English for international teams.
- πͺ΄ Bonus: prior exposure to carbon accounting, ESG, sustainability reporting, or another compliance-driven vertical (fintech/insurtech regs, cybersecurity compliance, etc.).
π± Perks & benefits
- π Beautiful offices in the heart of Paris (9α΅ arrondissement)
- π Flexible remote work options
- βοΈ Top-notch tools to help you do your best work
- π©Ί Private medical insurance with Alan (including mental health support), 100% covered
- π 50% Navigo reimbursement for public transport
- π₯ Sustainable lunch vouchers via Ekip
- π€Έ Partial coverage of your Gymlib subscription
- π€ A culture of autonomy, transparency, and collaboration β with a team of highly talented, committed people
π± The recruitment process
- Meet Dana for a first call
- Join Laurent, Head of Growth, for a second interview
- Prepare and present a case study exercise
- Meet Arnaud, co-founder and CMO, for a final interview
- Provide us with 2 references to complete the recruitment process
We welcome you during our onboarding week! π₯³
Weβre a team shaped by diverse experiences and ideas. If youβre excited about the role but donβt match every requirement, we still encourage you to apply β you may be the right person for the team. π