Search Engine Marketing (SEM) Specialist

Are you an analytical media buyer proficient in reading data, as well as a reliable communicator ready to lead strategic direction? We are looking for a Digital Marketing & Performance Specialist who is not only skilled at executing digital ads but is also capable of being a solid communication bridge—whether presenting future strategies to clients or collaborating closely with internal teams (design, videographers, etc.) to execute dream campaigns.

Main Responsibilities

• Campaign & Funnel Management: Managing and optimizing ads (Google, Meta, TikTok Ads) for campaigns & ensuring the ads funnel flow runs smoothly.
• Client Communication & Strategy: Active discussion and presentation with clients to formulate long-term advertising strategies as well as periodic performance reporting.
• Cross-Department Collaboration: Coordinating communicatively and proactively with the creative team (visual design, video editor) to brief engaging and convertible advertising materials.
• Web & Landing Page Development: Designing, creating, and optimizing landing pages/sales pages, managing website performance, and coordinating with the blog article production division.
• Research & Innovation: Conducting continuous research on social media and digital advertising trends.

Qualifications

• 2–3 years of experience in managing digital ads (Google Ads, Meta Ads, TikTok Ads, Marketplace ads).
• Excellent Communication & Interpersonal Skills: Confident in discussing with clients and able to establish effective team coordination.
• Skilled in operating major ads platforms (Google, Meta, TikTok Ads).
• Strong data analysis skills and accustomed to making metric-based decisions (CTR, Conversion, CPA, ROI).
• Familiar with analytical & tracking tools: Google Analytics, Google Tag Manager, Facebook Pixel, and reporting tools.
• Deep understanding of marketing funnels, targeting, retargeting, and ad scaling strategies to achieve positive ROI.
• Good and creative copywriting skills.
• Detail-oriented, organized, analytical, problem solver, and target-oriented.
• Broad insight into digital trends, pop culture, and the latest marketing technology.
• Strong sense of design (understands what an aesthetic layout and engaging video are).
• Must master Meta Business Suite, Google Ads (SEM), and analytics tools.
• Proactive, solution-oriented, and possesses good negotiation skills in both Indonesian and English.
• Speed is your middle name. You are the type of person who cannot stand seeing unanswered notifications.

Skills: Digital Marketing, Marketing Communications, Social Media