KOC Marketing Operations

Role Overview Responsible for managing the creator affiliate ecosystem, including KOC sourcing, creator relationship management, content performance tracking, and conversion optimization. The role focuses on expanding the creator pool, identifying high-performing KOCs, and cultivating them into long-term Exclusive creators to drive sustainable GMV growth. Key Responsibilities

1. Creator Acquisition & KOC Pool Expansion

• Conduct large-scale creator outreach and invitations to continuously expand the KOC pool.
• Identify potential creators through platform tools and evaluate their suitability for affiliate collaboration.
• Maintain a stable pipeline of creators to ensure consistent content output and sales generation.

1. Exclusive KOC Recruitment & Development

• Identify high-performing creators based on GMV, video performance, and engagement metrics.
• Recruit qualified creators into the Exclusive KOC group and cultivate them as long-term brand partners.
• Expand the Exclusive KOC network to build a stable core creator community.

1. Exclusive KOC Group Management (Long-term Operation)

• Manage and operate the Exclusive KOC creator group as an ongoing collaboration channel.
• Maintain active communication with creators by sharing product information, campaign opportunities, and promotional strategies.
• Strengthen relationships with core creators to improve collaboration stability and long-term content output.

1. Content Strategy & Performance Optimization

• Track creator video performance, including views, GMV, ROI, and conversion metrics.
• Analyze high-performing videos to identify effective content formats and product selling points.
• Provide content guidance to Exclusive KOCs to improve conversion rates and sales performance.

1. Affiliate Ecosystem Growth

• Develop initiatives to expand the creator network, such as referral incentive programs within the Exclusive KOC group.
• Continuously refine creator sourcing and collaboration strategies to improve overall

Qualifications: Direct experience in Affiliate. Able to communicate in English; ability to communicate in Chinese will be a special consideration. Have a good understanding of current beauty trends.