Marketing Specialist

PT Goldensnack Mas Sejahtera is a growing snack food company with its manufacturing facility located in Kendal, Central Java. We are looking for a Marketing Specialist to support our business growth through market development, marketing initiatives, brand activities, and consumer-focused strategies. Requirements

• Bachelor's degree in Marketing, Business Management, Communication, or a related field.
• Minimum 2–4 years of experience in Marketing, preferably in FMCG, Food & Beverage, Consumer Goods, or related industries.
• Strong understanding of marketing principles, market research, consumer behavior, and brand development.
• Experience in planning and executing marketing campaigns, promotions, or brand activities.
• Strong analytical and problem-solving skills with a commercial mindset.
• Good communication, negotiation, presentation, and interpersonal skills.
• Creative, proactive, result-oriented, and able to work independently.
• Proficient in Microsoft Office, particularly Excel and PowerPoint.
• Willing to work on-site in Pulomas, Jakarta Timur.

Responsibilities :

• Develop and execute marketing programs and campaigns to support business and brand objectives.
• Conduct market research and analyze market trends, consumer behavior, and competitor activities.
• Identify potential market opportunities, customer segments, and new business channels.
• Develop promotional activities and marketing initiatives to increase brand awareness and product performance.
• Support brand positioning and product development based on market insights and consumer needs.
• Coordinate with Sales, Production, and other relevant departments to ensure effective implementation of marketing programs.
• Monitor and evaluate marketing activities, including campaign performance and marketing effectiveness.
• Build and maintain relationships with distributors, business partners, and other relevant stakeholders.
• Prepare regular marketing reports, market analysis, and recommendations for management.

Skills: Marketing Communications, Marketing Strategy, B2B Marketing