General Manager

Responsibilities:

Develop and execute sales and growth strategies to increase revenue, customer acquisition, retention, and market share across retail and online betting channels. Lead and manage the sales and operational teams, setting clear targets and driving accountability and performance. Identify new market opportunities, customer segments, partnerships, and initiatives that can accelerate business growth. Drive the performance of retail betting outlets and online sportsbook operations, ensuring consistent achievement of business targets. Monitor sales, revenue, customer activity, and other key performance indicators to identify opportunities and improve results. Develop strategies to improve customer acquisition, engagement, retention, and overall customer value. Analyse competitor activities and market trends to maintain a competitive position in the sports betting industry. Work closely with Marketing, Operations, Customer Service, Product, Finance, and Technology teams to deliver growth objectives. Build a high-performance culture through effective leadership, coaching, and employee development. Identify business challenges and implement practical strategies to improve sales performance, profitability, and operational efficiency. Ensure business activities comply with applicable betting regulations, company policies, and responsible gaming standards.

Requirements:

A minimum of 7–10 years of management experience in the sports betting, iGaming, or gaming industry. Proven experience driving sales, revenue growth, customer acquisition, and retention in the betting industry. Experience managing both retail and online sportsbook operations. Strong strategic thinking, commercial awareness, and business development skills. Proven ability to lead, motivate, and manage teams to achieve measurable targets. Strong understanding of sports betting customers, market dynamics, and competitive trends. Strong analytical, negotiation, decision-making, and problem-solving skills. Highly results-oriented with excellent leadership and communication skills.