Channel Marketing Manager (m/w/d)

Introduction

Gobao is an international supplier of e-bike drive systems — eCVT transmissions and high-power motors — serving OEM and brand customers worldwide. Our drives sit inside other companies' bikes, so partnership is not a side activity for us; it is the business model behind "Powered by Gobao".

Our European team is newly established and growing fast. 2027 will be our biggest year yet: OEM product launches, the rollout of our European dealer program, flagship trade fairs, dealer events and test-ride tours across Europe — platforms we build together with our partners, not simply for them.

Website: https://www.gobao-ebike.com

Tasks

OEM Joint Marketing (core)

• Design and run joint marketing programs with OEM brand partners: co-branded launch campaigns, joint PR moments, test-ride tours, content collaborations
• Own the OEM joint marketing / co-op budget end-to-end: annual planning per partner, funding rules and approval process, claim handling, ROI tracking
• Align with OEM partners' marketing calendars and product launch plans

Dealer Marketing

• Build and run our European dealer program: dealer training (content, trainer coordination, scheduling), POS material packages, dealer communications
• Track dealer activation: training completion, POS placement in core stores, dealer feedback loop

Interface & Relationship Management

• Act as the single marketing point of contact for OEM marketing teams and key dealer networks
• Run structured touchpoints: joint planning sessions, quarterly reviews, launch alignments
• Connect OEM marketing needs with dealer capabilities so joint activities actually happen

Channel Marketing Infrastructure

• Own content and assets for the OEM and Dealer zones of our website, the partner asset library and our co-branding guidelines
• Brief and steer external agencies (design, content, localization) for channel materials

Internal Orchestration

• Work shoulder-to-shoulder with the Event Manager, PR Manager, sales/KAM and product teams
• Feed channel insights from OEMs and dealers back into European and HQ marketing planning

Profile

The Role

• You are the marketing interface between Gobao, our OEM brand partners and their dealer networks. Your mission: turn "Powered by Gobao" into joint campaigns, dealer programs and co-branded content that sell our partners' bikes — because when their bikes sell, our drives sell.
• You own the partner-funded / co-op side of our marketing. Company-funded trade shows and events (including our flagship trade fair booth) are run by your Event Management colleague — you bring the partner dimension into these platforms, not the logistics.

What You Bring

• 5+ years in channel, trade or partner marketing, ideally in bicycle/e-bike, mobility, sporting goods or the automotive supplier industry
• Proven experience running co-op / MDF programs with real budgets, clear rules and measurable outcomes
• You understand how OEM–supplier–dealer triangles work; an existing network among OEM brand marketing teams or dealer organizations is a plus
• Relationship builder: you enjoy being at the partner's office and the dealer's shop, not only in video calls — willingness to travel approx. 30–40% within Europe
• Business-fluent English is required; German is a plus
• Structured, self-driven, entrepreneurial — you build a new function rather than inherit one
• Right to work in Germany, or eligible to obtain a work permit
• Passion for cycling and e-bikes is a plus

We offer

• Build Gobao Europe's channel marketing function from zero — your design, your network, your programs
• Direct reporting line to the Strategy & Marketing Director Europe, with real budget ownership from day one
• 2027 gives you the perfect stage: OEM product launches, dealer program rollout
• International environment (German / English / Chinese), hybrid working, modern Frankfurt office
• Competitive salary package — tell us your expectations

Additional Information

How to Apply

• Send your CV (English) and a short note on a joint marketing or dealer program you are proud of to hr@gobao-ebike.com.

Gobao is an equal opportunity employer. We welcome applications from all qualified candidates regardless of gender, origin, age, religion or disability.