Responsible for managing and scheduling daily content for the brand's TikTok and Instagram platforms based on content needs.
Handle various types of social media content, including brand content, UGC, and PGC .
Ensure all content is published consistently, accurately, and aligned with the brand’s direction and tone.
Coordinate regularly with cross-functional teams to confirm content readiness and alignment.
Maintain engagement with the audience by actively responding to interactions on social media in a timely and brand-appropriate manner.
Keep records of published content and track performance to ensure consistency and visibility.
Provide regular updates on content activities and audience interactions to support team collaboration.
Willing to appear as on-screen talent and represent brand, delivering engaging and brand-aligned content based on provided scripts and creative direction. (Optional)
Requirements
Minimum education of Diploma (D3) in any major.
Experienced in social media administration, especially for beauty brands or brands with a strong presence on TikTok.
Familiar with different types of social media content, including UGC, PGC, and SMD.
Able to manage content across social media platforms and familiar with publishing best practices to ensure effective reach and engagement.
Highly organized and detail-oriented in managing content schedules, tracking performance, and maintaining brand consistency.
Up to date with current social media trends, formats, and viral content styles to ensure audience engagement and relevance.
Comfortable working both independently and collaboratively in a dynamic and fast-paced content environment.
Being confident on camera and having a natural, engaging presence for short-form video content is a plus.
