Monetization Operations and GTM Specialist | Premiere

Globo is made of people who want to do things differently, do them together, and create the future. People spread across the entire country (and the world!) working with content, news, business, technology, and plenty of brasilidade. Channels on open and pay TV, digital products such as globoplay, Cartola, g1, ge, gshow, and other services are gathered in the same place, in the same Globo. New digital business models are being conceived and developed, seeking to bring us closer and closer to the user and their desires. Opportunities for new businesses also bring the chance and the challenge of building new data-driven teams that place the consumer at the center of our decisions. We create environments where all people are included, welcomed, and valued. We strive to be an increasingly diverse Globo, in representation and thought, learning from one another and stimulating creativity and innovation. The position is part of the Premiere structure, the main subscription football product and one of the most relevant brands in the football ecosystem in Brazil. The area is dedicated to direct monetization with the subscriber, from the sale of products and services within the app to new digital revenue modalities. The challenge combines business vision, understanding of consumer behavior, articulation between areas, and monitoring of indicators to continuously evolve the experience, performance, and monetization of Premiere.

Responsibilities and duties

How your day-to-day will be:

• Structure and operate, end-to-end, monetization initiatives in the early stages, from the commercial model to launch and monitoring within the app — connecting internal areas and external partners.
• Build the partner-to-partner operation: participate in defining the best commercial model (revenue share, media, etc.), support conversations with partners, and then enable the entry of each new brand into the application, ensuring the necessary development alongside the product/tech team.
• Stitch together multiple fronts with project cadence: product, commercial, marketing, communication, legal, regulatory, suppliers, and development areas — reducing bottlenecks, ensuring information flow, and unblocking dependencies.
• Monitor results and feed the evolution of the model: identify the levers that truly drive sales (price, journey, shipping, coupon, touchpoints in the app), bring these learnings back to commercial and development, and transform each cycle into an improvement.
• Build the base of indicators and monitoring forums — together with intelligence, finance, commercial, and performance areas — that provide a clear reading of the evolution of the fronts and support decision-making.
• Transform high-potential initiatives into progressively more structured, predictable, and scalable operations, reconciling speed of implementation with execution security within the regulatory and operational context.
• Influence stakeholders and sustain decisions in a matrix environment, acting with autonomy, leadership, and commitment.

Requirements and qualifications

What you need:

• Completed higher education;
• Advanced English;
• Digital monetization and D2C: knowledge of monetization models, direct-to-consumer businesses, digital journeys, and indicators for revenue, conversion, engagement, and activation;
• Go-to-market and launch of initiatives: launch planning, definition of audiences and value proposition, activation channels, commercial calendar, and monitoring of results.
• Experience in digital markets and related experience: e-commerce, marketplaces, media, entertainment, sports, betting, subscriptions, or digital platforms — in roles such as monetization, revenue growth, new digital businesses, commercial operations, strategic partnerships, product marketing, or revenue operations.
• End-to-end execution with multiple stakeholders: ability to take initiatives from planning to implementation and continuous evolution, transforming strategic objectives into plans with governance, priorities, owners, deadlines, and indicators.
• Analytical and result-oriented profile: ability to connect data, business context, and decision; build executive analyses; manage action plans, and map risks, opportunities, and bottlenecks.
• Articulation, influence, and executive communication: balance commercial interests, user experience, operational feasibility, and legal/regulatory constraints; synthesize complex themes and provide visibility on evolution, risks, and decisions. Builder profile: autonomy to deal with ambiguity, unblock dependencies, and build what does not yet exist, with curiosity and interest in new business models.
• Knowledge that sets you apart: Interest and deep knowledge of Brazilian football, its main stakeholders, and the consumption habits of fans.

Additional information

Why come to Globo: Come and let's create stories and technologies together. At Globo, the meeting of stories with technology moves a diverse team passionate about innovation. We have the chance to bring Brazilians closer, creating new ways to connect with them. Here, everyone makes the transformation happen. Our selection processes are happening 100% remotely and we encourage applications from anywhere in Brazil and the world. #vempraglobo Want to know more about what it's like to work at Globo? Come follow our daily life, challenges, and achievements on our networks: https://www.linkedin.com/company/globo https://www.instagram.com/vempraglobo https://www.youtube.com/c/VemPraGlobo/ Your personal data will be used for the purposes of candidate selection to fill open positions at Globo. Personal data collected during the selection process of candidates who are not admitted at this time may be kept in databases for consideration in future selection processes. All collected data will be treated according to strict information security standards and in full respect for applicable privacy laws, including Law 13.709/18, and in accordance with our privacy policy, available at the link: https://vempraglobo.g.globo/files/politica_de_privacidade.pdf By proceeding, you are aware and agree to carry out your application under these terms.