Senior Advertising Product Analyst | Integrated Advertising Business

Globo is made of people who want to do things differently, do them together, and create the future. People spread across the entire country (and the world!) working with content, news, business, technology, and plenty of brasilidade. Channels on open TV and pay TV, digital products like globoplay, Cartola, g1, ge, gshow, and other services are gathered in the same place, in the same Globo. New digital business models are being thought out and developed, seeking to bring us closer and closer to the user and their desires. Opportunities for new businesses also bring the chance and the challenge to build new data-driven teams that place the consumer at the center of our decisions. We create environments where all people are included, welcomed, and valued. We strive to be an increasingly diverse Globo, in representation and thought, learning from one another and stimulating creativity and innovation.

Responsibilities and duties

How your day-to-day will be:

• Map and monitor emerging trends in platforms, content formats, IA technologies, and new social media features and audience behavior; ​
• Pilot and test new creative formats, POCs, and experiments, documenting hypotheses, execution, and results; ​
• Translate trends and market signals into concepts and format proposals applicable to the areas of ViU; ​
• Conduct creative laboratories on new technologies and tools aimed at content production; ​
• Present recommendations to leadership and internal areas, with strategic reports and syntheses;
• Monitor the repercussion and performance of produced formats, generating learnings for the continuous innovation process.​
• Develop the creative concept of branded content proposals, with original and personalized content; ​
• Build and maintain a content repository, including a database of formats, national and international reference cases, and trend benchmarks; ​
• Elaborate strategic materials and levops.

Requirements and qualifications

What you need:

• University degree in the communication field, with a preference for advertising and marketing courses;
• Experience in digital content creation and branded content;
• Experience in research and analysis of cultural trends, audience behavior, and digital platform movements;
• Ability to identify opportunities in new formats, products, and initiatives for brands and content;
• Experience in conducting market benchmarking, following national and international innovation references;
• Strategic business vision, with the ability to connect creative opportunities to commercial results;
• Advanced knowledge of social networks, digital platforms, and their native formats;
• Experience in developing content strategies and storytelling for brands in digital environments;
• Excellent verbal and written communication, with the ability to influence different stakeholders;
• Ability to structure executive presentations, creative proposals, and materials for defending ideas;
• Analytical, creative, and innovation-oriented profile.​

Knowledge that sets you apart:

• Knowledge of the editorial positioning of Globo channels;
• Result-oriented creative thinking;
• Use of IA tools, PowerPoint, Canva, and Pacote Office (Word, Excel, and PowerPoint);
• Knowledge of trend mapping, social listening, and content research tools such as: Google Trends, TikTok Creative Center, Meta Content Library, Exploding Topics, Trend Hunter;
• Fluency in English.

Additional information

Why come to Globo: Come and let's create stories and technologies together. At Globo, the meeting of stories with technology moves a diverse team passionate about innovation. We have the chance to bring Brazilians closer, creating new ways to connect with them. Here, everyone makes the transformation happen. Our selection processes are happening 100% remotely and we encourage applications from anywhere in Brazil and the world. #vempraglobo Want to know more about what it's like to work at Globo? Come follow our day-to-day, challenges, and achievements on our networks: https://www.linkedin.com/company/globo https://www.instagram.com/vempraglobo https://www.youtube.com/c/VemPraGlobo/ Your personal data will be used for the purpose of candidate selection to fill open positions at Globo. Personal data collected during the selection process of candidates who are not admitted at this time may be kept in databases for consideration in future selection processes. All collected data will be treated according to strict information security standards and in full respect to applicable privacy laws, including Law 13.709/18, and in accordance with the terms of our privacy policy, available at the link: https://vempraglobo.g.globo/files/politica_de_privacidade.pdf By proceeding, you are aware and agree to carry out your application under these terms.