Area Sales Manager – HORECA

Job Responsibilities

1. Drive Sales Performance

• Develop and execute sales plans within the assigned territory (Ho Chi Minh City and

surrounding provinces) to achieve monthly and quarterly sales targets.

• Identify customer needs and recommend suitable food ingredients and beverage

solutions based on customers’ business models and application requirements.

• Gather market intelligence, customer insights, industry trends, and raw material

demands within the F&B sector.

• Build, maintain, and strengthen long-term relationships with existing customers

while expanding business opportunities.

• Coordinate product sampling, product evaluations, and technical support to ensure

successful customer trials.

• Prepare quotations and negotiate pricing, commercial terms, sales volumes,

payment conditions, and other contractual agreements.

• Monitor order fulfillment, delivery schedules, accounts receivable, and work closely

with internal teams to resolve customer issues promptly.

• Prepare regular reports on sales performance, customer activities, market

developments, competitor analysis, and business plans.

1. Lead and Develop the Sales Team

• Recruit, coach, and develop a high-performing sales team to ensure sustainable

business growth.

• Build a performance-driven sales culture based on professionalism, accountability,

and continuous improvement.

• Recognize outstanding performance and develop high-potential team members.
• Provide field coaching, joint customer visits, sales guidance, and negotiation

support to Sales Representatives.

1. Develop Distribution Network

• Identify and develop new customers, distributors, and business partners within the

assigned territory.

• Expand market coverage by developing new distribution channels and business

opportunities.

• Strengthen and optimize the distribution network to ensure sustainable growth and

market penetration.

Qualifications

• Bachelor’s degree or College diploma in Business Administration, Marketing,

Commerce, Food Technology, or a related field.

• Strong skills in business development, customer acquisition, negotiation,

presentation, relationship management, planning, and reporting.

• Minimum experience in B2B sales within HORECA, food ingredients, food &

beverage, or FMCG industries.

• Existing HORECA customer network is a strong advantage.
• Solid understanding of restaurants, hotels, cafés, and F&B chain operations.
• Good knowledge of B2B sales processes, quotations, contracts, order fulfillment,

and accounts receivable management.

• Good command of English is preferred.
• Candidates who can join immediately or within a short notice period are preferred.

Why Join GLOFOOD?

• Competitive salary with attractive sales incentives and performance bonuses.
• Opportunity to work with leading international food brands and ingredients.
• Career advancement in one of Vietnam’s growing food and beverage distribution

companies.

• Professional, dynamic, and entrepreneurial working environment.

Skills: Sales Management, Communication Skills, Performance Management, Key Account Management, Team Management, Business Development, Sales Strategy, Sales Planning, Sales Operations