Business Development & Adviser Marketing Executive

About Us

Global Financial Consultants Pte Ltd (GFC) is one of Singapore’s longest established wealth management and financial advisory firms, located in the heart of the financial district at Raffles Place. The firm delivers tailored, client-centric solutions designed to safeguard clients’ financial futures and help them achieve personal financial goals. GFC’s MAS-regulated Financial Consultants provide honest, unbiased advice across savings and investments, insurance, education planning, estate planning, retirement planning, and wealth management. The team supports both local and expatriate professionals with bespoke strategies for income and family protection, pensions, and CPF-related planning. GFC offers a professional environment focused on long-term relationships, high ethical standards, and continuous career development.

About The Role

We are looking for a commercially driven, creative and proactive Business Development & Adviser Marketing Executive to work closely with an allocated Senior Financial Consultant (SFC). This is a hands-on, dual-function role combining prospecting, appointment setting, digital marketing, creative content production and campaign management to support the SFC's business growth.

The successful candidate will enjoy a performance-based remuneration structure comprising a monthly basic salary and commission, with opportunities to grow alongside the business.

Key Responsibilities

A. Business Development & Lead Generation

• Identify, research and develop new business opportunities through online channels, professional networks, referrals, events and other suitable prospecting methods.
• Generate and qualify leads and prospects that fit the SFC's target client profile.
• Conduct proactive outreach to cold and warm prospects through appropriate communication channels.
• Contact prospects and existing clients to arrange appointments, follow up on enquiries and coordinate meetings for the SFC.
• Maintain an organised prospect pipeline, appointment calendar and lead-tracking database.
• Build and nurture relationships with prospective clients, referral partners and relevant professional networks.
• Attend networking sessions, industry events and business development activities to identify potential opportunities.
• Monitor lead conversion, appointment attendance and follow-up outcomes, and recommend improvements to the prospecting process.

B. Adviser Marketing & Digital Content

• Develop and execute marketing strategies and campaigns tailored to the SFC's target audience, business objectives and personal brand.
• Ideate, plan, film and edit engaging short-form videos, reels, interviews and other digital content.
• Create compelling marketing materials, social media posts, captions, visuals and campaign assets across relevant digital platforms.
• Manage and maintain the SFC's approved social media presence and content calendar.
• Leverage AI-powered tools to support content ideation, copywriting, editing, repurposing, research and workflow efficiency.
• Develop creative campaign concepts to increase brand awareness, audience engagement, inbound enquiries and qualified leads.
• Track and analyse campaign performance, including reach, engagement, enquiries, lead quality, appointment conversion and return on marketing spend where measurable.
• Prepare regular marketing performance reports and recommend data-driven improvements.
• Keep abreast of relevant digital marketing trends, content formats, platform developments and emerging AI tools.

C. Business Growth & Stakeholder Collaboration

• Work closely with the allocated SFC to understand business priorities, target markets, client profiles and growth objectives.
• Translate business objectives into actionable prospecting plans and marketing campaigns.
• Coordinate with internal marketing, compliance and other relevant stakeholders to ensure marketing materials and activities follow GFC's policies and applicable regulatory requirements.
• Maintain accurate records of leads, communications, appointments, campaigns and performance metrics.
• Undertake other relevant business development and adviser marketing responsibilities as required.

Requirements

• Minimum 2–3 years of relevant experience in business development, lead generation, digital marketing, content creation or a related field.
• Degree or Diploma in Marketing, Communications, Media, Digital Media or a related discipline.
• Proven ability to generate leads, engage prospects, arrange appointments and manage business development activities.
• Strong portfolio showcasing content creation, video editing, or campaign work (personal, academic, or professional).
• Demonstrated proficiency in video editing software (CapCut, Adobe Premiere Pro, and/or Adobe After Effects preferred)
• Experience with AI-powered content creation tools such as Higgsfield, Runway or similar platforms.
• Basic knowledge of marketing analytics platforms (Meta Business Suite, Google Analytics, Sprout Social, etc).
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator, After Effects) is preferred.
• Excellent attention to detail, creativity, and a strong aesthetic sense.
• Strong communication, collaboration and interpersonal skills.
• Proactive, organised and able to manage multiple campaigns, prospect follow-ups and deadlines independently.
• Willingness to attend networking events and participate in business development activities outside the office when required.
• Excellent English proficiency; additional languages relevant to GFC's target markets are an advantage.
• Experience in financial services, wealth management, insurance, professional services or serving expatriate clients is an advantage.

Remuneration & Benefits

• Competitive monthly basic salary + commission.
• Opportunity to develop expertise across business development, digital marketing, creative content and wealth management client acquisition.
• Collaborative working environment with direct exposure to business growth initiatives.

How to Apply

Interested candidates are invited to submit their resume together with a portfolio of relevant marketing campaigns, social media content, videos or other examples of their work. Candidates with demonstrable business development results may also include relevant examples of lead generation and appointment-setting achievements.