SMM Generalist

📢 We’re looking for an SMM Generalist who can take full ownership of our digital presence—strategy, execution, and growth.

This is not a “task executor” role. You are expected to think, decide, and deliver outcomes.

Required

Proven experience managing multiple projects simultaneously (portfolio required)

Strong understanding of YouTube (channel structure, SEO, titles, descriptions, tags, Shorts, community)

Hands-on experience with Instagram (Reels editing, Stories, visual packaging)

Ability to independently launch and manage ad campaigns (Meta Ads, YouTube promotion)

Solid copywriting skills (clear, engaging, non-generic tone)

Practical skills in editing (CapCut, VN, or Premiere) and basic design (Figma, Canva, or Photoshop)

Understanding of YouTube, Instagram, Telegram, Facebook and other platforms' algorithms and their content performance mechanics

Ability to take ownership and make decisions without constant supervision

Nice to Have

Experience working with media or content-driven projects

Strong visual taste and understanding of aesthetics

Experience adapting content across platforms (LinkedIn, Telegram, etc.)

Ability to analyze performance and iterate based on data

What You’ll Do

Develop SMM strategies for multiple projects (different audiences, positioning, and formats)

Lead YouTube growth (channel setup, optimization, distribution, community)

Manage Instagram presence (Reels, Stories, visual identity)

Launch and optimize paid campaigns (from creative to analytics)

Write and adapt content across platforms

Own the full content lifecycle: from idea to distribution and performance

What We Offer

Yerevan 

Direct impact on building media projects from early stages

Access to high-quality production materials

Freedom in execution: clear goals, no micromanagement