Marketing manager EMEA M/F

Campaign Delivery & Orchestration

• End-to-end campaign management
• Cross-channel journey orchestration
• Advanced audience segmentation
• Database marketability & governance

Platforms & Technical Execution

• Volume & Scale: support and execution of approximately 190 marketing campaigns per quarter across the region (EMEA) and channels (email, nurturing, webinars, events), managing parallel campaign productions (intake, QA, activation, reporting)
• Marketo: configuration of smart lists and segmentation logic, picklist governance, creation of programs and campaigns (single and multi-touch), QA of templates and assets, resolution of deliverability, tracking, and rendering issues on a high-volume sending schedule. Includes management of tokens/personalization and folder structure standards (program folders) to ensure consistent production at scale.
• B2B: creation and orchestration of multi-step and multi-channel journeys; audience activation and management of destinations to downstream systems; use of RTCDP as the system of record for unified audiences, ensuring consistent identity resolution and segmentation logic feeding both AJO journeys and Marketo/SFDC execution.
• Salesforce (SFDC): creation and automation of campaigns, campaign hierarchy and member tracking (statuses, sync rules, attribution), maintaining clean and real-time integration between marketing automation platforms and the CRM - including validation of ID formats / naming conventions and troubleshooting synchronization failures between systems.
• Workfront: management of requests via GMSOR (Global Marketing Sales Operations Request) forms, routing of work orders, configuration of custom forms/fields driving the campaign operational chain - including task-level governance workflows (e.g., approval/rejection circuits, checkpoints/validation) linking the request to production and launch.
• Inter-system Integration & Data Flows: good understanding of platform interoperability - e.g., request data passing from intake tools to automation platforms; validation rules ensuring data quality (character limits, ID formats, mandatory fields) before downstream passage. Comfortable diagnosing breaks (failed sync, missing token, misaligned field) that can impact the entire program and its effectiveness.
• Data & Reporting: lead processing, campaign performance and versioning analysis, reporting of net-new contacts; very good Excel level; proficiency with relational data structures; basic HTML/CSS for email.

Stakeholder Alignment & Program Management

• Single Point of Contact: handling questions, strategy, performance, and daily reporting for a dedicated portfolio of internal clients (field and demand marketing).
• Agency Coordination: briefing and quality control of the execution agency, ensuring compliance with scope and deadlines.
• Concurrent Program Load: managing several campaign cycles in parallel - including major event programs (e.g., Adobe Summit) - with fixed deadlines committed to external parties.
• Prioritization Under Pressure: autonomous decision-making between competing requests to protect the most critical deadlines for the business.

Profile:

• English mandatory
• 5 years in a digital marketing / marketing operations role, with a global understanding of email and media channels.
• Proven ability to bring multiple projects to completion
• Marketo Certification