GD_2026_079 Communication Specialist (m/f/d) with a focus on Press and Public Relations (Communication Scientist)

Overview

Generali is one of the leading primary insurance groups in the German market. As part of the international Generali Group, Generali operates in Germany with the brands Generali, CosmosDirekt, and Dialog in the Life, Health, and Property/Casualty segments. The products of Generali Deutschland Versicherungen are available exclusively through the Deutsche Vermögensberatung Unternehmensgruppe.

The Job

For our Corporate Communications & Sponsorships department, we are looking for you at the earliest possible date as a Press Officer (m/f/d) with a focus on Press and Public Relations in the Media Relations & Social Media group at the Munich location.

Corporate Communications & Sponsorships is responsible for the external and internal communication of Generali Deutschland. The Media Relations & Social Media area places a clear focus on strategic media work, active topic placement, as well as reputation and crisis communication. We provide communicative advice to top management and specialist departments, develop messages and formats for different target groups, manage media relations with business, finance, and trade media, and ensure consistent positioning across channels. Within the Social Media scope, we further develop the social media strategy, manage the editorial content of our companies' LinkedIn channels, accompany community management and social listening, and derive concrete optimizations from performance analyses. In addition, the department designs selected sponsorships as communication platforms and implements them together with internal and external partners.

• Identification, development, and strategic positioning of relevant company and industry topics, as well as proactive placement of topics and positions of Generali Deutschland in business, finance, regional, and trade media
• Writing press releases, statements, speeches, Q&A documents, and other communication materials
• Maintenance and further expansion of relationships with journalists, opinion leaders, and relevant multipliers
• Strategic communication consulting for executives and internal stakeholders
• Preparation and accompaniment of interviews, background talks, press appointments, and media appearances
• Contact person (m/f/d) for journalists as well as management of complex media inquiries
• Analysis of reputation-relevant developments in media, society, and politics, as well as derivation of communication measures
• Monitoring, analysis, and evaluation of media coverage, including reporting of relevant communication KPIs
• Development of new communication formats, storylines, and public relations concepts to strengthen the reputation of Generali Deutschland in the media as well as in Large Language Models
• Close cooperation with internal specialist departments, executives, as well as international communication functions of the Generali Group

What we are looking for

• Successfully completed studies, preferably in business, communication, media, or political science, or a comparable qualification
• Several years of experience in press and media work, ideally in a communication consultancy, corporate communications, or business journalism
• Demonstrable success in the strategic placement of topics as well as in building and maintaining resilient relationships with media and relevant multipliers
• Strong understanding of economic and financial contexts; experience in the financial services or insurance environment is an advantage
• Excellent writing and language skills as well as the ability to prepare complex matters concisely, understandably, and in a target-group-oriented manner (also with a focus on Large Language Models)
• Confident appearance, high consulting competence, and experience in dealing with executives and various stakeholders
• Strong sense for social, political, and economic developments as well as their relevance for corporate communication
• High level of initiative, creativity, and enjoyment in identifying topics, developing storylines, and setting communicative accents
• Very good English skills in speaking and writing
• Structured, independent way of working as well as strong teamwork and communication skills

Home office: Extent: By arrangement