Marketing & E-Commerce Executive

About the company

GCYCLE PTE. LTD. is looking for a creative, proactive and results-driven Marketing & E-Commerce Executive to manage our digital marketing activities and online sales channels.

Your tasks

You will be responsible for growing Gcycle's online presence, managing e-commerce platforms, creating marketing content and executing promotional campaigns to increase brand awareness and sales.

A. E-Commerce & Marketplace Management

• Manage Gcycle's online stores on Shopee, Lazada, TikTok Shop and Shopify.
• Upload and maintain product listings, including product descriptions, specifications, images and pricing.
• Optimise product listings using relevant keywords to improve visibility and search rankings.
• Manage promotions, vouchers, campaigns and platform marketing activities.
• Monitor stock availability, process online orders and coordinate deliveries.
• Handle customer enquiries, reviews, returns and after-sales support.
• Monitor marketplace performance, sales figures and conversion rates.
• Identify opportunities to increase online sales and improve store performance.

B. Social Media Marketing

• Manage Gcycle's social media accounts, including Facebook, Instagram and TikTok.
• Plan and execute a regular social media content calendar.
• Create engaging posts, promotional graphics, photos and short-form videos.
• Produce content featuring bicycles, accessories, new arrivals, promotions and cycling-related topics.
• Respond to comments and messages to engage with potential customers.
• Develop campaigns to increase brand awareness, followers and customer enquiries.

C. Digital Marketing & Advertising

• Assist in planning and managing Meta Ads and Google Ads campaigns.
• Execute marketing campaigns across relevant e-commerce platforms.
• Monitor advertising expenditure, sales performance and return on advertising spend.
• Analyse campaign results and recommend improvements.
• Plan promotional activities for festive seasons, platform sales and product launches.
• Research competitors, pricing and market trends.

D. Website Management & SEO

• Maintain and update Gcycle's Shopify website.
• Upload new products and ensure product information is accurate.
• Optimise product pages and website content for search engines.
• Improve website presentation and customer shopping experience.
• Assist with SEO activities to increase organic traffic and enquiries.

E. Content Creation & Branding

• Take product photographs and videos for online listings and marketing campaigns.
• Edit photos and videos using Canva, CapCut or similar software.
• Create promotional banners, advertisements and marketing materials.
• Maintain consistent branding across all online platforms.
• Assist with livestreams, TikTok content and influencer collaborations where required.

F. Sales Reporting & Performance Tracking

• Monitor sales performance across Shopee, Lazada, TikTok Shop and Shopify.
• Track marketing results, customer engagement and campaign performance.
• Prepare regular reports on sales, advertising expenditure and marketing activities.
• Identify opportunities to improve sales conversion and customer retention.

Requirements

We are looking for someone who understands online marketing, enjoys content creation and can manage multiple online sales channels effectively.

• Diploma or relevant qualification in Marketing, Digital Marketing, E-Commerce or a related field is preferred.
• Experience managing Shopee, Lazada, TikTok Shop or Shopify is an advantage.
• Experience in social media management and digital marketing.
• Familiarity with Facebook, Instagram and TikTok.
• Basic knowledge of Meta Ads, Google Ads and SEO.
• Proficient in Canva, CapCut or other content creation tools.
• Good written and verbal communication skills.
• Organised, detail-oriented and able to manage multiple tasks.
• Self-motivated and able to work independently.
• Comfortable analysing sales data and preparing performance reports.
• Interest in bicycles, cycling or sports products is an advantage.

Candidates with a portfolio or examples of previous e-commerce stores, social media content or marketing campaigns are encouraged to apply.

What we offer

• Competitive salary based on experience.
• Performance incentives, where applicable.
• Opportunities to develop marketing and e-commerce skills.
• A hands-on role with opportunities to contribute ideas and strategies.
• Friendly working environment.
• Career development opportunities.

How to apply

Interested candidates may submit their resume, expected salary and availability.

Please include examples of previous e-commerce stores managed, marketing campaigns executed or social media content created, if available.