Lead Generation Marketing Specialist

Job Purpose Build and sustain a continuous pipeline of qualified B2B target accounts and opportunities that convert into RFQs, tenders, vendor registrations, and meetings for Sesco Steel Group — across Egypt, GCC, Europe, USA, and other strategic markets. Pipeline: Raw Lead → Identified Account → Contacted Lead → Engaged Lead → Qualified Lead → Opportunity → RFQ Core Responsibilities -Identify target accounts matching Sesco Steel's Ideal Customer Profile; build and maintain account lists. -Research company projects, investments, procurement activity, EPC/consultant/contractor relationships. -Identify decision-makers and capture accurate contact data (name, title, company, email, phone, LinkedIn). -Conduct outbound prospecting via email, LinkedIn, and phone; qualify opportunities against defined criteria. -Monitor tenders, RFQs, and pre-tender project signals; flag time-sensitive opportunities. -Maintain the CRM (Odoo) as single source of truth — leads, contacts, pipeline stage, next actions. -Contribute to the Weekly Market Intelligence Report; hand over qualified opportunities/RFQs to the Managing Director / Business Development process. KPI Framework (4 categories) Activity: companies researched, decision-makers identified, emails/LinkedIn/calls, follow-ups, meetings requested. Quality: qualified leads generated, qualification rate, valid contact rate, data accuracy, account penetration. Commercial: opportunities & RFQs generated, pipeline value, handovers, conversion rates. CRM Discipline: completeness, timely updates, correct source/stage tagging, follow-up compliance.

Qualifications Bachelor's degree (Marketing, Business, International Trade, or Engineering) + 2–4 years in B2B lead generation, market research, or BD/sales support — ideally industrial/engineering/construction. Fluent English and Arabic. CRM and structured outbound experience required; steel/EPC/industrial sector exposure, Odoo, LinkedIn Sales Navigator, and international market experience preferred. Ideal Candidate Research-driven, commercially minded, target-driven, persistent, analytical, and organized — comfortable with outbound prospecting, large datasets, and international B2B communication.