Tech Lead Digital Analytics

We are a company from the Stefanini Group, specialized in digital marketing; we use an integrated approach that combines technology, data intelligence, design, and deep knowledge of consumer behavior. Our focus is on boosting our partners' results, offering solutions ranging from strategic consulting to project execution and monitoring. With a strong presence in Latin America and expanding in the United States, we are always at the forefront, applying the latest market trends and maintaining a keen eye on continuous innovation. We are looking for a Tech Lead of Analytics to technically and strategically lead the data and digital performance optimization area. The professional will be responsible for leading the analytics squad, defining the measurement architecture (GA4, GTM, and related tools), guiding A/B testing and CRO, and transforming data into insights that support marketing, product, and business decisions. Hybrid performance between people leadership, data governance, and alignment with stakeholders and senior management.

Responsibilities and assignments

• Technically lead the Analytics/Growth team, defining priorities, quality standards, and the measurement roadmap.
• Define and govern the tracking architecture (GA4, Google Tag Manager) ensuring data accuracy and consistency across platforms.
• Conduct funnel, user journey, and channel (organic and paid) analyses to identify conversion and growth opportunities.
• Structure and supervise A/B testing and experimentation (CRO) programs, using robust statistical methodology.
• Develop and review strategic dashboards and reports (Looker, Power BI) integrating multiple data sources to support marketing and product decisions.
• Act as a bridge between Technology, Product, Marketing, and Data teams, ensuring the integration of growth, automation, and results measurement solutions.
• Mentor analysts, promoting the technical evolution of the team and disseminating a data-driven culture.
• Present results, insights, and strategic recommendations to leadership and multidisciplinary stakeholders.
• Monitor analytics trends and new technologies, proposing continuous improvements to processes and tools.

Requirements and qualifications

• Solid experience in Data Analytics, Growth Marketing, or CRO, including previous experience in technical or team leadership.
• Advanced mastery of Google Analytics 4 (GA4) and Google Tag Manager, including migration and implementation projects.
• Experience in building dashboards and reports in tools such as Looker and/or Power BI, integrating data from multiple sources (media, CRM, e-commerce).
• Practical experience in the design, execution, and statistical analysis of A/B tests and experimentation programs.
• Knowledge of behavioral analysis tools and heatmaps (Hotjar, Microsoft Clarity, Mouseflow, Content Square, or similar).
• Proven ability to translate data into strategic business, marketing, and product recommendations.
• Experience in multidisciplinary environments, with direct interface between Technology, Product, and Marketing teams.
• Intermediate or higher English.
• Completed higher education; postgraduate studies or an MBA in Ecommerce, Digital Marketing, Data, or related areas is a plus.

BEHAVIORAL COMPETENCIES

• Technical leadership and the ability to develop people.
• Analytical and strategic thinking, with a focus on results.
• Clear communication for both technical and non-technical audiences.
• Autonomy, proactivity, and ownership.
• Collaboration and performance in multidisciplinary, fast-paced environments.

Additional information

🥳 Benefits:

• Meal Voucher/Food Voucher
• Medical assistance
• Dental assistance
• Day Off
• Gympass/ Totalpass
• Daycare assistance
• Pet assistance
• Fuel assistance
• Home Office assistance
• Educational Reimbursement
• Free online health platform
• E-learning - Academia Stefanini with various courses
• Mentoring - Mentoring Platform (This is an opportunity to meet people, develop skills, and share experiences.)
• Discounts at institutions for Undergraduate, Postgraduate, Languages, and Courses
• Advantages and discounts at the best establishments