Community Activation Manager
Your tasks
- Develop and implement fan engagement and community activation strategies.
- Build and maintain strong relationships with football fan communities and supporter groups.
- Initiate programs and activities to strengthen fan loyalty, participation, and community growth.
- Plan and execute fan-focused events, campaigns, and engagement initiatives.
- Collaborate with internal teams and external partners to enhance the overall fan experience.
- Monitor community engagement, gather fan insights, and identify opportunities for improvement.
Requirements
We're looking for someone who understands football fan culture, knows how to build strong relationships with supporters, and can turn fan engagement into meaningful experiences.
- Bachelor’s degree in Marketing, Communications, Business Management, or any field with related experience.
- Minimum 3 years of experience in community engagement, brand activation, event management, or sports marketing, including at least 2 years leading teams or projects.
- Proven experience building and managing communities, developing strong relationships, and delivering sustainable community engagement programs.
- Demonstrated ability to manage end-to-end activations, from concept development and budgeting to execution and performance evaluation.
- An established network within football, sports, lifestyle, or entertainment communities is highly desirable.
- Ability to develop creative community programs and activations that increase fan participation and support retail revenue.
- Experience setting and tracking KPIs, including participation, engagement, purchase conversion, repeat attendance, and budget efficiency.
- Ability to collaborate effectively with internal teams, community leaders, commercial partners, agencies, and vendors.
- Strong leadership and organizational skills, with the ability to manage budgets and multiple projects simultaneously.
- Good command of English, both written and spoken.
Skills:
- Microsoft Office
- Event Management
- Social Media
- Stakeholder Management
- Community Operation
- Offline Community Operation
- Google Analytics
- Community Engagement
- Teamwork
- Music Community Operation
- Community Building
- Partnership Management