Associate Product Marketing Manager (Run/Bike) HCM

Product Marketing & Market Analysis

• Develop and execute go-to-market strategies and integrated marketing plans to drive awareness, engagement, and business growth.
• Lead end-to-end product launch planning and execution, ensuring alignment with regional strategy and local market opportunities.
• Translate product features and innovations into compelling consumer value propositions and marketing narratives.
• Monitor campaign performance and...
• 5-7 years of experience in Product Marketing, Brand Marketing, Integrated Marketing, or related disciplines.
• Proficient or passionate in running & cycling.
• Familiar with or interested in smartwatch, new technologies and data-science driven electronic consumer products, ex: smartwatch and health monitoring devices.
• Proven experience in leading 360 marketing campaigns, product launches, and cross-functional projects.

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