SMM Specialist

Your tasks

We are looking for a creative and proactive Social Media Manager to manage PAUL and PAUL Le Café’s social media presence, communicate the brand’s French heritage, Parisian café culture, and premium bakery experience, and strengthen its brand positioning in the Armenian market.

• Develop and manage the social media content calendar for Instagram, Facebook, and other relevant platforms.
• Create engaging content concepts, captions, Stories, and Reels that reflect the brand’s identity.
• Coordinate photo and video shoots, influencer collaborations, and promotional campaigns.
• Maintain a consistent brand voice and visual identity in line with Em Sherif’s international guidelines.
• Monitor social media performance, analyze key metrics, and prepare regular reports.
• Collaborate with the marketing team on launches, events, and seasonal campaigns.

Requirements

• 2–3 years of experience in social media management, preferably in hospitality, restaurants, or premium lifestyle brands.
• Strong content creation, copywriting, and storytelling skills.
• Understanding of Instagram trends, Reels, Stories, and social media analytics.
• Excellent communication skills and attention to detail.
• Ability to plan content, coordinate multiple activities, and meet deadlines.
• Proficiency in Armenian and English; Russian is an advantage.
• A strong portfolio demonstrating previous social media work.