Brand Manager Jr.

JOB OBJECTIVE

Design, plan, and execute the comprehensive marketing strategy (Brand Plan) for assigned product categories, ensuring growth in market share, financial profitability (P&L), success in innovation launches, and brand strengthening in both traditional and digital channels.

FUNCTIONS

• Strategic Planning: Develop and execute the Annual Marketing Plan (Brand Plan) integrating point of sale strategies, digital communication, and Always On campaigns.
• Innovation Development: Lead innovation projects and new product development (PLM), ensuring alignment with the S&OP process and sales Forecast.
• Market and Financial Analysis: Monitor sales (Sell In / Sell Out), competitor analysis, market share (via Nielsen, ISCAM, or Euromonitor), and P&L (UAFIR/IFO) to identify business opportunities.
• Budgetary Control: Manage and optimize the assigned A&P (Advertising & Promotion) budget, ensuring return on investment and generation of operational savings.
• E-Commerce and Digital Channels: Drive the digital and e-commerce strategy (creation/management of e-shops in marketplaces such as Amazon and Mercado Libre, and social media optimization).
• Execution and Promotions: Coordinate point of sale (PDV) activations, licenses, sponsorships, and strategic exchange/contest plans to increase product rotation.
• Agency and Vendor Management: Coordinate advertising, media, public relations agencies, and designers for the timely development and implementation of materials and campaigns.

JOB PROFILE

Education: Bachelor's degree in Marketing, International Marketing, Administration, or related fields. Postgraduate/Specialization in Digital Marketing, Social Media, or Finance / Senior Management is desirable.

Experience: 3 to 5 years of previous experience in marketing areas, product development, and brand management in Fast-Moving Consumer Goods (FMCG), Personal Care, or Pharma/Health industries.

Specific job knowledge:

• P&L analysis, Sell-In / Sell-Out, and portfolio profitability.
• S&OP process, Forecast, and product launches (PLM).
• Digital strategies, e-commerce (marketplaces), and PR/ambassador campaigns.

Software Knowledge:

• Office Automation: Microsoft Office advanced level (Excel, PowerPoint).
• Systems/ERPs: SAP, Ariba.
• Data Analysis: Nielsen, ISCAM, Euromonitor.
• Desirable/Complementary: WordPress, Adobe Suite (Photoshop, Illustrator).

Languages: Advanced English (spoken and written). Basic knowledge of a second language (Italian or French) is desirable.

Skills and competencies:

• Results orientation
• Analytical thinking and strategic vision
• Proactivity and adaptive leadership
• Teamwork and effective communication
• Creativity and innovation

Indicators (KPIs):

• Growth in Sell-Out and market share vs. budget.
• Compliance with profitability margin (P&L / UAFIR) and A&P budget.
• On-time and in-form compliance rate for innovation launches (PLM).
• Increase in digital metrics (ER / reach / e-commerce sales).

RELATIONSHIPS

Substitute for absence: Brand Group Manager / Sr. Brand Assistant.

Reports to: Brand Group Manager (Grouper) / Marketing Director.

Level: Middle Management / Head of Department.

-Requirements- Minimum education: Higher education - Bachelor's degree 3 years of experience Age: between 25 and 38 years old Keywords: marca, brand, trademark, lider, jefe, gerente, manager, director, chief, lead, jefatura, regente, junior