Salesforce Business Analyst & Admin (Marketing & Data Cloud - m/f/d) (Business Analyst)

About us

Fresenius Kabi is a world-leading company in the pharma and life sciences industry. We are looking for a Salesforce Business Analyst & Admin (Marketing & Data Cloud - m/f/d) at the Bad Homburg location (permanent, full-time) as soon as possible.

As a Global Salesforce Platform Administrator - Marketing & Data Cloud, you will be responsible for the design, configuration, and continuous development of the Marketing and Data Cloud stream within the global Customer Engagement Ecosystem (CRM), with a strong focus on Marketing Cloud and Data Cloud. You will be part of a globally distributed platform team organized via regional hubs to ensure scalable coverage across time zones.

Your tasks

Global Platform Development (Marketing & Data Cloud Stream)

• Take over and develop the Marketing & Data Cloud streams within the global Customer Engagement Ecosystem, ensuring scalability, standardization, and alignment with the global platform strategy
• Design and implement global solutions in Marketing Cloud and Data Cloud, including Marketing Automation, Campaign Orchestration, Journeys, segmentation, data models, and integrations
• Work closely with other platform streams (e.g., Sales, Customer Service, Technical Service) to ensure seamless end-to-end processes, consistent data flows, and a unified customer view
• Translate business requirements into solution designs and technical specifications, ensuring best practices and long-term maintainability
• Ensure alignment with global data models, governance frameworks, consent management, and architecture standards
• Continuously improve the platform by identifying opportunities for Marketing Automation, harmonization, and efficiency enhancement
• Identify and promote the adoption of AI-driven features (e.g., Agentforce, predictive audiences, personalization, automation)

Local Demand Definition & Implementation

• Take over the implementation of prioritized requirements in accordance with global governance and product prioritization processes
• Work closely with business stakeholders, Product Owners, Business Analysts, and local CRM specialists to refine requirements and ensure implementation readiness
• Validate and challenge incoming requirements to ensure scalable, reusable, and globally aligned Marketing Automation solutions
• Support localization by adapting global campaign frameworks, data models, and activation strategies to market-specific requirements
• Contribute to workshops and alignment sessions to ensure smooth implementation of business requirements into global solutions
• Evaluate and prioritize requirements with a focus on AI features and scalable, value-driving solutions

Commercial Excellence, Collaboration Model & Regional Hub Setup

• Operate as part of a globally distributed Salesforce Platform Team with regional hubs for time-zone coverage
• Work seamlessly across regions with shared responsibility for all countries and markets
• Act as a functional expert for Marketing Cloud and Data Cloud, supporting local CRM specialists with deep platform and Marketing Automation know-how
• Work closely with IT, Commercial Excellence, and Digital Transformation teams
• Lead and support cross-regional CRM initiatives and process optimizations

Data Analytics & Operational Business Support

• Ensure data quality, consistency, and integrity across Marketing Cloud and Data Cloud
• Enable advanced reporting, analytics, and AI-driven insights through proper data structure and segmentation capabilities
• Support the development of training materials and enablement concepts in close cooperation with local teams
• Provide expert support for complex or escalated topics, particularly in Journey Builder, Campaign Automation, segmentation logic, and AI-driven use cases

Your profile

• At least 5 years of professional experience in the pharma / life sciences industry, ideally in CRM, Commercial Excellence, or Customer Engagement environments
• At least 3 years of practical experience with Salesforce Marketing Cloud, Data Cloud, or similar Marketing Automation / CDP platforms
• University degree in Business Administration, Economics, IT, or a related field
• Strong experience with Marketing Cloud (e.g., Journeys, Automation, segmentation) and ideally Data Cloud (e.g., data modeling, Identity Resolution, activation)
• Proven experience in implementing business requirements into scalable marketing and data solutions in a global platform environment
• Experience in global governance models and collaboration with distributed, regional teams
• Salesforce Marketing Cloud Admin/Consultant Certification and/or Business Analyst required; additional certifications such as Data Cloud, Agentforce are an advantage
• Solid understanding of data models, integrations, consent management, and reporting functions
• Experience with agile delivery models and tools such as JIRA and Confluence
• Strong analytical and problem-solving skills, especially in data-driven and customer-oriented use cases
• Experience or strong interest in utilizing AI-driven features
• Strong stakeholder management and communication skills with the ability to collaborate effectively across technical and business teams
• Structured, independent, and result-oriented way of working
• Fluent English required, other languages are an advantage
• Intercultural experience, ability to work in a global environment, and willingness to travel internationally

We offer

A permanent full-time commitment at the Bad Homburg location with the opportunity to be part of an innovative platform team in a globally leading company. You will help shape the Marketing and Data Cloud strategy, support digital transformation, and contribute to the optimization of Customer Engagement solutions in an internationally distributed environment.

Contact

Fresenius Kabi Else-Kröner-Straße 1 61352 Bad Homburg

karriere.fresenius.de (http://karriere.fresenius.de)

Apply online now (https://apply.jcd.de/Apply.php?iJobAdID=106769&tc=3-11)