Digital Marketing Project Manager (M/F)
Machine translation — original language: French.Show original
About the company
At Retailink, we help brands create useful, high-performing, and inspiring advertising experiences, closer to consumers. As the retail media network of the Fnac Darty group, we rely on the power of two iconic brands, the richness of our data, and a strong ambition driven by the Beyond Everyday strategic plan.
Your tasks
Your role At the crossroads of strategic planning, creativity, and offer development, you will support sales teams on high-potential strategic and creative briefs, placing data and insights at the service of media and marketing.
Concretely, you will be required to
- Analyze consumer, market, and brand data and insights to build relevant, creative, and actionable retail media recommendations.
- Imagine digital, DOOH, offline, and 360 setups.
- Design impactful sales presentations, with clear and convincing storytelling.
- Develop new offers, from identifying the need to their launch.
- Coordinate internal expertise to transform ideas into concrete setups.
- Fuel discussions through active monitoring of retail media, DOOH, and advertising trends.
Requirements
- You have a minimum of 4 years of experience in an agency, advertising network, or in retail media.
- You know how to analyze a brief, find a strategic angle, and defend an idea.
- You understand the expectations of advertisers, agencies, and sales teams.
- You have a true creative sensitivity and a strong taste for storytelling.
- You are particularly comfortable with Excel and PowerPoint.
- You are familiar with the worlds of digital, DOOH, and 360 activations.
- You are curious, autonomous, structured, and proactive.
- You have professional English skills.
What we offer
- A central role in building the network's strategic recommendations.
- A large space given to ideas, creativity, and taking initiative.
- The possibility to develop new retail media offers.
- A real balance between strategic thinking and operational deployment.
- Varied projects, conducted with sales, CSM, Studies, Traffic, Operations, Social, Acquisition, etc. teams.