HEAD OF MARKERTING

Foek Lam Restaurant membuka kesempatan bagi profesional berpengalaman untuk mengisi posisi Head Marketing yang akan memimpin strategi pemasaran dan bertanggung jawab dalam meningkatkan brand awareness serta penjualan.

Key Responsibilities :

• Develop and execute the restaurant"s overall marketing and brand startegy
• Drive customer acquisition, retention, and revenue growth through effective marketing programs
• Develop promotional campaigns for Chinese New Year, Mid-Autumn Festival, corporate dining,VIP events, and other Chinese cultural occasions
• Manage digital marketing,social media, KOL / influencer collaborations,and online campaigns
• Build and maintain relationships with VIP customers,corporate clients,communities,and strategic partners
• Develop CRM and loyalty programs to increase customer retention and repeat visits
• Monitor market trends,competitors,customer behavior,and campaign performance
• Lead the marketing team and coordinate closely with Restaurant Operations ,PR, and Management
• Prepare marketing budgets,campaign plans, and performance reports with clearROI and revenue targets

Qualifications :

• Famale , preferably Max 35 Years old
• Minimum Bachelor's degree in Marketing , Communications,Business, Hospitality,or related field
• Minimum 5 years of marketing experience,with solid experience in the Restaurant / F&B industry
• Prove experience in developing and executingrestaurant marketing strategies , promotions,campaigns , and customer acquisition programs
• Fluent in Mandarin ( speaking and writing) , English is an advantage
• Experienced in digital marketing, sicial media, KOL/ influencer management , CRM , loyalty programs , and event marketing
• Strong understanding of the Chinese restaurant market, Chinese customer segment , and dining culture
• Strong network with VIP ustomers, corporate clients, communities , and business parners is highly preferred
• Creative, commercially driven, and able to translate marketing activities into sales and revenue growth
• Strong leadership, communication , negotiation , analytical, and presenstation skills
• Well-groomed, confident, energetic, and professional
• Willing to work flexible hours, including weekends and public holidays.

Skills: Social Media, Marketing Communications, TikTok, B2B Marketing, Digital Marketing, Marketing Management, Content Strategy, Meta Ads, Content Marketing, Affiliate Marketing