Social Media

About Foco:

22 years ago, Foco was born from an entrepreneurial dream: to make car rental more accessible, practical, and welcoming. We started with two vehicles and an enormous desire to make life easier for those who travel, with freedom, comfort, and fair prices. The first store emerged in Recife, and today, with more than 20 years on the road, we continue to grow. We have expanded from the Northeast to the Southeast, South, and Midwest, creating solutions for different customer profiles. Serving everyone from the tourist to the app driver, from family trips to corporate fleets. #OFocoéSomar

Location:

Boa Viagem, Recife/PE (Headquarters)

Responsibilities and duties

Main duties:

• Plan and publish social media content, maintaining a consistent frequency and an organized calendar;
• Take care of the community: respond to comments and direct messages with a human and close tone, directing those who need assistance to the right team;
• Produce social media content: record and edit short videos (Reels/TikTok), take photos, write captions, and create carousels, in partnership with the design team, maintaining the brand's visual identity;
• Seek and propose partnerships with content creators to increase reach and engagement;
• Help build the company's LinkedIn as a channel for institutional content and for the B2B audience;
• Suggest and evaluate entering new formats and platforms, such as YouTube and TikTok;
• Monitor social media metrics (engagement, reach, traffic, lead generation) and provide periodic reports with learnings and recommendations;
• Work together with other Marketing areas (content, CRM, media) to maintain consistent brand communication across all channels.

Professional profile we expect:

• Must have experience working with social media for a brand or company, with a portfolio or cases to show — including content produced by you (not just planned);
• Knows how to record and edit short videos for Reels/TikTok (mobile device, editing apps like CapCut or similar) and take photos with a good eye for social media;
• Dynamic, proactive, and "hands-on" profile — enjoys managing the content and community routine with autonomy, from idea to publication;
• Good and versatile writing skills, with ease in adapting the brand tone between short videos, Stories, carousels, and LinkedIn;
• Human approach to interacting with the public, including in more delicate situations (complaints, doubts);
• Familiar with the native metric tools of each network (Instagram Insights, Meta Business Suite, LinkedIn analytics);
• Organized, with ease in handling editorial calendars and approvals with other areas.

Requirements and qualifications

Mandatory requirements:

• Completed Higher Education in Marketing, Advertising, Communication, Design, Journalism, or a related field;
• Must possess a Portfolio, to be sent during the Application process;
• Basic to intermediate English;
• Schedule availability;
• Availability for travel;

Desirable requirements (differential):

• Experience with partnerships/collabs with content creators;
• Experience with B2B/corporate LinkedIn content;
• Knowledge of cameras/equipment beyond the mobile phone, or editing in more advanced tools (Premiere, CapCut Pro, etc.);
• Previous experience in service, mobility, tourism, or e-commerce companies;

Additional information

Benefits:

• Salary compatible with the market (State your expectation during the Application process);
• Transportation voucher (with a 6% discount as provided by CLT);
• Food/Meal Voucher R$ 814.58/month (with a 20% discount) via flexible Swile card;
• R$ 200.00 Bonus (via Swile) in the Refer a Talent Program, if the referred friend is hired (according to current Policy);
• SEST/SENAT partnership for free dental, physiotherapy, psychological, and nutritional care (subject to availability);
• TotalPass (starting from R$ 39.90, if opted);
• Dental Plan (starting from R$ 13.79 if opted);
• Dayoff (Birthday off);
• Corporate University (UniFoco) and Career Plan;
• Other benefits (depending on location).

Schedule and hours: 5x2, from 08:00 to 18:00, with 1 day of home office.