Brand communications & Influencer Relations Lead

Your tasks

• Develop and implement effective brand communication strategies to strengthen brand awareness, visibility, and reputation.
• Lead influencer marketing initiatives by identifying, engaging, and managing relationships with relevant influencers, content creators, and brand ambassadors.
• Develop and execute integrated marketing campaigns across digital, social media, and traditional communication channels.
• Build and maintain strong relationships with media partners, influencers, agencies, and other external stakeholders.
• Oversee the creation of engaging brand content, including social media posts, press releases, campaign materials, and promotional content.
• Ensure consistency in brand messaging, tone of voice, and visual identity across all communication platforms.
• Negotiate influencer partnerships, contracts, deliverables, and campaign budgets to maximise return on investment.
• Monitor influencer campaign performance, engagement rates, reach, and conversions to evaluate effectiveness.
• Collaborate with marketing, creative, and sales teams to align communication strategies with business objectives.

Requirements

• A minimum of a bachelor’s degree in a related field
• A minimum of 2–3 years of experience working with beauty, skincare, cosmetics, fashion, or FMCG brands.