Sales Advisor

Sales Advisor – Floors To Go

Location: Cardiff Store

Job Type: Full-Time

Industry: Flooring Retail & Customer Service

About the Role

Floors 2 Go is looking for a motivated, enthusiastic and customer-focused Sales Advisor to join our busy Cardiff store.

We are looking for someone who is passionate about sales, delivers outstanding customer service and takes pride in providing every customer with the best possible shopping experience.

As a Sales Advisor, you will play a key role in driving sales, achieving store targets and ensuring customers receive expert advice when choosing flooring for their homes.

You must be confident approaching customers, understanding their requirements, calculating flooring measurements and recommending the most suitable products for their needs and budgets.

Key Responsibilities

Customer Service & Sales

• Proactively approach, meet and greet every customer entering the showroom, creating a welcoming and professional environment.
• Deliver exceptional customer service from the initial enquiry through to completing the sale.
• Build strong relationships with customers by understanding their flooring requirements, preferences and budgets.
• Confidently recommend suitable flooring products and provide expert advice.
• Maximise every sales opportunity through effective selling, upselling and cross-selling.
• Ensure every customer leaves the store having received the highest standard of service.

Flooring Knowledge & Measurements

• Develop excellent product knowledge across our full flooring range, including laminate, real wood flooring, carpets and other flooring products.
• Confidently explain product features, benefits and suitability for different rooms and requirements.
• Assist customers with room measurements and accurately calculate flooring quantities, including square metres and allowances for wastage where appropriate.
• Provide accurate quotations based on customer measurements, product choices and requirements.
• Understand flooring accessories and additional products needed to complete customers’ projects.
• Maintain excellent knowledge of showroom displays, product ranges and current promotions.

Sales Targets, Margins & KPIs

• Work towards and consistently achieve individual and store sales targets.
• Understand the importance of maintaining healthy profit margins and maximising profitability.
• Monitor and improve key performance indicators (KPIs), including sales conversion, average transaction value and additional product sales.
• Demonstrate a commercially focused approach to selling while ensuring customers receive excellent value and service.
• Take ownership of personal performance and contribute positively to overall store results.

Showroom Standards & Teamwork

• Maintain a clean, tidy, organised and professional showroom at all times.
• Ensure flooring displays, samples and promotional materials are presented to the highest standards.
• Work effectively as part of a team in a fast-paced, busy Cardiff retail environment.
• Support colleagues during busy periods and contribute to a positive, results-driven team culture.
• Handle customer enquiries, quotations, orders and follow-ups professionally and efficiently.
• Take responsibility for ensuring the customer journey is smooth, enjoyable and professional from start to finish.

Skills & Experience Required

• Previous experience in retail sales and customer service is essential.
• A confident, friendly and proactive approach to meeting and greeting customers.
• Strong communication skills and the ability to build customer relationships.
• Good numeracy skills, with the ability to work out room sizes, measurements, square metres and flooring quantities accurately.
• An understanding of sales targets, profit margins and KPIs.
• A strong sales mentality with the drive to achieve and exceed targets.
• Excellent attention to detail and a commitment to providing outstanding customer service.
• The ability to work efficiently under pressure in a busy retail showroom.
• A positive attitude, professional appearance and willingness to learn.
• Previous flooring industry experience would be advantageous, although product training can be provided.

What We’re Looking For

We want someone who is more than just a salesperson. We are looking for an individual who takes pride in delivering the best customer experience possible.

The successful candidate will be confident approaching customers rather than waiting to be approached, comfortable discussing products and prices, and capable of turning customer enquiries into successful sales.

You will understand the importance of sales performance, profit margins, KPIs and teamwork, while always putting the customer first.

You must be enthusiastic, hardworking, reliable and ready to thrive in a busy, target-driven retail environment.

Why Join Floors 2 Go?

This is an excellent opportunity to become part of a busy flooring retail business, develop your product knowledge and sales skills, and make a real contribution to the success of our Cardiff store.

If you are passionate about retail sales, delivering exceptional customer service and achieving results, we would love to hear from you.

Apply now to join the Floors 2 Go Cardiff team!