Digital Marketer

Responsibilities:

Manage and maintain the Company’s social media and digital platforms. Create, capture, adapt, and publish engaging, platform-specific content. Develop content for Reels, TikTok, YouTube Shorts, educational content, product features, treatment content, and brand campaigns. Plan and execute the approved content calendar consistently. Support marketing campaigns, promotions, product launches, seasonal campaigns, and special events. Monitor digital trends, audience engagement, reach, impressions, views, and follower growth. Track content and campaign performance and provide actionable insights and recommendations. Support the generation of qualified enquiries, treatment bookings, product enquiries, and client conversions. Maintain an organised content bank and digital asset library. Ensure all content aligns with Flawless brand standards and follows the required approval process. Ensure strict compliance with client consent, privacy, confidentiality, and content governance requirements. Collaborate with the Marketing, Clinical, Administrative, and Management teams to execute digital initiatives effectively.

R equirements:

Proven experience in digital marketing, social media management, or a related role. Strong content creation, copywriting, and communication skills. Good understanding of major social media and digital platforms. Ability to create engaging short-form video and platform-specific content. Understanding of digital analytics, audience behaviour, and performance reporting. Creative, organised, detail-oriented, and results-driven. Ability to work independently, collaborate effectively, and meet deadlines. Experience within the aesthetics, beauty, healthcare, lifestyle, or luxury industry is an advantage.