Email Marketing Manager
Must-have:Data
Machine translation — original language: Hebrew.Show original
We are looking for a talented and experienced Email Marketing Manager to join our digital team. The role includes full management of the company's email marketing field – from the planning and strategy stage to execution, analysis, and continuous performance improvement.
Responsibilities:
- Building and leading the Email Marketing strategy.
- Managing email systems (ESP/CRM) including automations, segmentations, and triggers.
- Writing, designing, and setting up marketing campaigns, newsletters, and automations.
- Performing A/B testing to improve open, click, and conversion rates.
- Routine data analysis and generating performance reports.
- Maintaining compliance with Deliverability standards (SPF, DKIM, DMARC) and preventing spam placement.
Requirements:
- Over one year of experience in the Email Marketing field.
- Deep familiarity with common email systems (Activetrail, Mailchimp, or similar).
- Good understanding of Deliverability and solving Spam/Inboxing issues.
- Experience in building and analyzing complex data-driven campaigns.
- Ability to analyze data using Google Analytics / BI systems – an advantage.
- High level of English (additional languages an advantage)