Marketing and Brand Management Manager (Experience in Fashion and Fashion Footwear business will be specially considered)

บริษัท บิ๊กสตาร์ จำกัดBang Khun Thian, Bangkokjobthaipublished 08/25/2026
Machine translation — original language: Thai.Show original
  1. Define marketing strategies and branding strategies.
  2. Study various footwear design Trends and regularly update them to align with the company's direction.
  3. Define marketing plans to build the brand and create a brand image to create market diversity and distinction for customer recognition, as well as reinforce brand recall to lead to sales support to achieve sales targets, and participate in presenting new product plans based on studied Trends to executives.
  4. Define the image and format of media for integrated marketing communication.
  5. Define marketing activities to support sales to achieve sales targets.
  6. Analyze and evaluate product sales trends after implementing marketing activities and marketing communications to develop them into marketing Best Practices.
  7. Define budgets and plan budget usage appropriately and cost-effectively.
  8. Able to act as a consultant, provide advice, and develop the potential of the team.
  9. Other tasks assigned by supervisors.

Qualifications: Bachelor's degree or higher in Business Administration, Marketing, or other related fields. 5+ years of experience in marketing management focusing on branding, marketing direction analysis, defining new products to be appropriate and meet the needs of all customer groups and ages, corporate communication, and working with Media Agency. Experience in marketing management within the fashion or footwear business will be specially considered. Experience and ability in Change Agent management to develop the marketing department. High leadership skills, able to manage teams well, with good negotiation and coordination skills. Able to analyze complex data and apply it effectively in various presentations. Experience in Digital Marketing. Proficient in using MS Excel. Basic level of English. High attention to detail. 2 interview rounds: 1st round Online and 2nd round Onsite.

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