Senior Brand Marketing Manager – Surgery Center (Aging & Breast )

1. Brand Strategy, Business Growth & Revenue

• Develop and execute brand strategies aligned with business objectives, revenue targets, and long-term growth.
• Drive qualified patient acquisition, consultation bookings, conversion rates, and sales revenue through integrated marketing initiatives.
• Identify new business opportunities, market segments, and strategic partnerships to increase market share.
• Collaborate with the Sales, CRM, and Ads Specialist teams to optimize the patient journey and maximize business performance.

1. Marketing Planning & Campaign Management

• Lead integrated marketing campaigns across digital, social media, PR, events, CRM, and offline channels.
• Develop annual marketing plans, campaign calendars, product launches, and promotional strategies.
• Monitor campaign performance, marketing KPIs, and ROI to optimize marketing effectiveness and commercial results.

1. Doctor Branding & Content Strategy

• Lead the personal branding strategy for surgeons to strengthen their reputation as trusted Key Opinion Leaders (KOLs).
• Develop educational content, patient success stories, premium case studies, and high-value KOL or celebrity collaborations.
• Ensure all brand communications and content consistently reflect BLS's premium positioning and luxury healthcare standards.

1. Market Intelligence & Business Insights

• Conduct competitor analysis, consumer research, and market trend monitoring to identify new opportunities.
• Analyze business performance, customer insights, and marketing data to support strategic decision-making.
• Present regular performance reports with actionable recommendations to senior management.

Qualifications: Bachelor's or Master's degree in Marketing, Branding, Business Administration, Communications, or a related field. Minimum 5 years of experience in Brand Management, Strategic Marketing, or Integrated Marketing Communications. Experience in aesthetic clinics, cosmetic surgery, healthcare, luxury brands, hospitality, or premium consumer brands is highly preferred. Strong understanding of premium branding, consumer behavior, digital marketing, and customer journey management. Proven experience leading integrated marketing campaigns with measurable business outcomes. Excellent analytical, project management, and leadership skills. Strong communication and presentation skills in both Thai and English.