Digital Media Manager

You will be responsible for:

• Developing and implementing digital media strategies using new and promising platforms to improve the brand's entire marketing funnel: awareness, consideration, and purchase
• Supporting the media manager in developing holistic long-term media strategies for the brand
• Developing new channels: sourcing and initial testing, brand alignment, test budgets, and performance evaluation
• Monitoring digital media trends, including social networks, influencer platforms, and innovative content formats, to identify communication opportunities in the pharmaceutical industry
• Collaborating with internal teams and external partners to launch campaigns on cutting-edge platforms such as VK, Max, Yandex, Sber ecosystems, TG, and others
• Supporting the media manager in managing multi-channel special projects
• Ensuring close collaboration with brand marketing, e-commerce, and KAM teams working with pharmacy chains
• Analyzing performance and user engagement metrics on new and existing media platforms
• Constantly tracking data protection laws and legislative changes affecting pharmaceutical advertising, and ensuring all media activities comply with these guidelines
• Training and briefing colleagues on best practices for using new media in the pharmaceutical sector
• Controlling budget expenditures

We expect from you

• Higher education
• Experience in the digital environment, new media, and ecosystems — 3+ years
• Experience in FMCG sector companies, the pharmaceutical industry, banks, or media agencies
• Strong competencies in managing and mixing digital channels
• Knowledge of the digital consumer environment and the digital media market
• Understanding the specifics of advertising procurement in the digital market and the principles of how key modern advertising technologies work
• Project management skills
• Developed communication skills, the ability to interact effectively with cross-functional teams
• Proficiency in English (written)

We offer

• Competitive salary
• Performance-based bonus
• Extended insurance programs
• Meal allowance
• Corporate mobile communications
• Laptop
• Comfortable office on the Garden Ring
• Hybrid work format and flexible start/end of the working day

Requirements

Not specified; Experience: 0 years