Product Manager (Brand Manager)

Responsibilities and Job Details 1) Brand Strategy & Planning • Prepare the Annual Brand Plan, covering sales, marketing, and product development. • Analyze the market, industry trends, and competitors to identify new growth opportunities. • Define Brand Positioning to ensure differentiation and competitiveness in the market.

2) Sales & Performance Management • Define sales strategies, commercial terms, and pricing suitable for each product group. • Monitor sales and profit, analyze gaps, and determine Action Plans. • Support the sales team with data, promotions, and sales tools.

3) Stock & Import Management • Coordinate with the Purchasing/Import department to plan orders sufficient for sales. • Analyze Slow-moving / Fast-moving products and propose stock clearance plans. • Inspect and manage demo products, including quality control and rotation.

4) International Coordination • Receive information on new products and marketing materials. • Follow up and coordinate the resolution of product quality issues (Product Claim).

5) Sales Enablement • Train the sales team on product features and highlights. • Provide technical advice and support for key sales activities. • Review quotations related to the brand to prevent errors.

6) Marketing & Promotion • Create monthly/quarterly promotions and campaigns. • Develop marketing materials such as brochures, product clips, and Online Content. • Coordinate with the marketing team for organizing activities and trade fairs.

7) Reporting & Analysis • Analyze sales to report to executives. • Evaluate promotion results and provide suggestions for improvement. • Prepare reports for each brand.

Qualifications: Male / Female, aged 30 years and above. Bachelor's degree or higher in Marketing, Business Administration, Management, or a related field. Knowledge of kitchenware, hotel equipment, or HORECA will be specially considered. At least 5–8 years of experience in Brand Management / Product Management / Sales & Marketing. Experience managing products in the Plasticware / Smallware / Kitchen Equipment / HORECA groups will be specially considered. Experience coordinating with international Suppliers (Import / OEM / Distributor). Experience in managing sales, profit (P&L), and stock. Understanding of product analysis and specification comparison (Product & Competitive Analysis). Skills in Marketing & Sales Strategy. Ability to analyze data such as sales, profit, and stock (Data Analysis). Knowledge of Supply Chain / Inventory / Import will be specially considered. Proficient in Microsoft Excel / PowerPoint (Pivot, Dashboard will be specially considered). English language skills at a business communication level (to contact international Suppliers). Leadership qualities and the ability to manage a team. Skills in Planning & Project Management. Analytical & Strategic Thinking. Enthusiastic and Result-oriented. Meticulous, especially regarding product Specs and figures. Good communication and presentation skills. Understanding of the hotel and restaurant business (HORECA Business). Participate in Sales Visits with the sales team to present products in the responsible group. Voluntarily cooperate with the company in various activities or the company's Social Media activities, such as Facebook, Line, Youtube, etc. Work Monday - Saturday, 08:00-17:00.