Marketing Director

Develops the company's marketing policy based on the analysis and forecasting of consumer demand. Implements the policy for the visual design of the company's stores based on instructions from the headquarters located in Istanbul. Leads research into the main factors shaping the dynamics of consumer demand for the company's products, the ratio of supply and demand for similar types of products, and the technical and other consumer qualities of competing products. Controls the timely elimination of deficiencies indicated in complaints and claims received from consumers, and motivates a certain consumer attitude toward the enterprise's products. Prepares proposals for the formation of the enterprise's corporate identity and the corporate design of advertising products. Participates in the development of innovative and investment activities, and the advertising strategy related to the further development of commercial activities. Ensures growth in profitability, competitiveness, and the quality of goods and services, as well as increased labor efficiency. Interacts with colleagues from related departments (logistics, finance) on marketing issues. Interacts with colleagues from the company's central office in Istanbul in English and Turkish on all matters related to marketing and visual store design. Prepares and sends marketing and visual design reports and presentations in Turkish to the headquarters. Manages employees of the marketing and visual design department.

Requirements

At least 5 years of experience in a management position in the field of marketing and/or visual merchandising. Experience in managing a division and coordinating the work of marketing and visual design employees. Higher professional education. Promotion tools: understanding of all current lead generation channels, digital marketing, PR, SMM, and working with contractors. Knowledge of visual merchandising and hanging standards for non-food products. Confident work with numbers, unit economics, end-to-end analytics, and performance indicators (ROI, ROMI, CPL, LTV). Foreign languages: fluency in English and Turkish (business correspondence, negotiations, presentations). Knowledge of both qualitative and quantitative marketing research methodologies, and experience in conducting them both independently and by involving research companies. Knowledge and practical experience in applying methods of sales forecasting, pricing, customer segmentation, and product positioning. Experience in organizing advertising and PR activities at an enterprise, including the use of trade marketing tools. Experience in budgeting and controlling the execution of marketing and advertising expenditure budgets.

Higher education — specialist degree, master's degree; Experience: 6 years