Global company seeks Digital Marketing and CRM Manager

Your tasks

Formulating and leading the CRM strategy and work plan, including defining goals, priorities, and success metrics. Building customer segments based on purchasing behavior, preferences, customer value, and stages in the customer lifecycle. Establishing and managing customer journeys and marketing automations, including onboarding, first and repeat purchase, cart abandonment, retention, and re-engaging inactive customers. Planning and leading campaigns across direct communication channels, from the stage of defining target audience and messaging to analyzing results and improving performance. Developing and leading initiatives to deepen loyalty and engagement of customers and club members. Promoting personalization of messages, offers, and communication timing according to customer behavior. Performance analysis, conducting A/B tests, generating insights, and formulating business recommendations.

Defining data and system requirements, improving data quality, and connecting information sources. Managing vendors and professional partners in the field.

Requirements

At least 3 years of experience leading CRM activity, data-driven marketing, or Lifecycle Marketing. Hands-on experience with CRM and Marketing Automation systems, including building segments, customer journeys, and campaigns. Experience in the e-commerce, retail, or consumer company sectors with a significant customer base. High analytical abilities, including data analysis, defining metrics, and generating business insights. Experience in project management and working with multiple interfaces. Independence, initiative, and the ability to lead processes from end to end. Good level of English. Experience in activities combining physical stores and online. Experience in the fashion, lifestyle, or premium brands sectors. Experience in loyalty programs and managing activities for high-value customers. Familiarity with BI tools, SQL, and AI solutions for personalization and optimization. An opportunity to join a central and influential role in a large organization, in a business, technological, and dynamic environment. The position is intended for both women and men.