Social Media Marketing Specialist

Management of brand social media accounts (ВКонтакте, Телеграм, Одноклассники, Youtube, Дзен); Development and implementation of brand promotion strategies in social media; Implementation of brand content plans in social media; Setting, monitoring, and analyzing qualitative and quantitative key performance indicators (KPIs); Implementation of special projects in brand social media; Working with brand car owner clubs in social media; Developing collaborations with other brands in social media, searching for partners for cooperation in social media; Working with influencers and content makers to promote brands; Creation of creative and innovative content: setting goals, writing technical specifications for contractors, monitoring work progress; Analytics of the effectiveness of brand and competitor social media metrics; Development of a loyalty program for the brand's target audience in social media; Monitoring modern trends in social media; Searching for and implementing innovative solutions and tools in social media to increase audience engagement and improve KPIs, as well as to build brand image; Planning and managing the social media budget, managing brand advertising campaigns in social media; Working with various service providers in the SMM field; Preparation of regular reporting on brand activities in social media in accordance with corporate standards.

Requirements

Experience in this position in the automotive business, mandatory knowledge of Chinese and English, diligence, responsibility

Higher education — specialist degree, master's degree; Experience: 3 years